marketing manager

purpose
The paid search marketing manager is responsible for the creation, optimizing and control of the International search roadmap of Global Search Engine Advertising (SEA) .This role will focus primarily on our paid search channels – Google Ads & Microsoft Ads, Metasearch and will work with Growth Marketing Managers to support campaigns across the marketing funnel against defined and measurable KPIs as well as help to drive our direct web booking share. You are eager to learn and test new opportunities like Youtube for action, DemandGen and PMAX.

You will be part of a growing Digital Marketing and CRM team, building up the inhouse knowledge and working closely with professional international agencies and have direct contact with our account management team of Google. You will also work close with the channel owners of Social media and CRM. We can offer you a great, motivated and driven team in a dynamic environment where you are empowered to take decisions, test and learn and contribute with your knowledge, energy, and previous experiences to really put your mark on the business.

key responsibilities

• Responsible for the overall roadmap of Search Engine Advertising (SEA)
• Optimize the global search campaigns with an yearly budget of >EUR 4M
• Be a hands-on expert on paid media channels and campaigns, with the ability to manage and grow accounts, apply best practice principles, and leverage any latest techniques and products
• Work to clearly defined goals and KPIs to track, measure, and improve performance over time
• Have the autonomy to test, learn amd optimize in our key accounts
• Work closely with the SEO marketing manager to expand our integrated search approach and reach our target audience
• Operational development of the Search Engine Advertising 4 languages and over 20 markets
• Identification of new growth opportunities and translating ideas into business cases
• Work closely with other colleagues working on CX, web/app development, CRO specialist, Business Intelligence and Ecommerce teams.
• Partner with the Demand/revenu team to identify, and provide feedback on top-performing hotels, occupancy-levels and market trends

qualifications / skills

• Solid SEA/PPC experience, both strategic, tactical as well as handson
• Solid knowledge of Google Analytics, Google Datastudio, SA360
• Experience with Google Hotel Ads or Google Shopping is a pre
• Strong analytical skills with a high understanding of numbers and their interpretation
• Work experience in eCommerce(retailer or agency) or travel industry
• Up to date with the latest trends and best practices in digital marketing and measurement
• Fluency in English (verbal & written)
• Bachelor’s degree in business marketing, economics, business(or similar)
• Google AdWords Professional qualifications

what’s in it for you?

• citizenM experience nights for you (and friends and family)
• Personal and professional development opportunities and programmes
• Latest tech devices and all the tools you need to be successful in your role
• Commuting travel costs covered (by car or public transport)
• Pension and cycle to work scheme available
• Subsidized fresh daily lunches at our support office
• Flexible public holidays
• Employee assistance program
• Varied team days and social events (from food trucks and quizzes at the office to parties on boats)
• Spacious office in a historic building surrounded by gardens

location

• Voorschoten Support Office. Hybrid working is possible, on average twice a week in the office. No fully remote.

citizenM is an affordable luxury hotel chain for mobile citizens of the world. With a style that will knock your socks off, we offer citizens a real home from home, plus the world’s fluffiest pillows. Our typical guest is a frequent traveler who is quality and design-driven, and value-conscious. We currently have hotels in the Netherlands, France, UK, Switzerland, Denmark, USA, and Asia, with more to come soon. We are proud to put hospitality back into the hospitality industry and have received numerous awards for our groundbreaking approach. We like to do things differently. This means our hotels are not traditional… and neither are our support offices. We’re open-minded, with kind hearts and global minds.

We actively seek applications from qualified individuals and groups who are under-represented in the workplace, whether in relation to religion, ethnicity, age, gender identity, sexual orientation or disability. We’re also happy to make accommodations in the interview process and beyond to best suit the needs and strengths of disabled people and neurodivergent individuals. If you require accommodations, please add a note in your application and we will work together to find the best solution possible.

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