Senior Performance Marketing Manager - Retail Media / Omnichannel (f/m/d)

Senior Performance Marketing Manager – Retail Media / Omnichannel (f/m/d)

• Full-time

Hamburg, DE

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

About our Ecommerce Management Team:

We help our clients expand their business and geographic scope with guidance and implementation across digital advertising and retail, optimizing conversion on all major platforms.

Our Performance Marketing team is currently looking for a motivated Senior Performance Marketing Manager – Retail Media Advertising / Omnichannel (f/m/d) to support our clients to grow their online business. The position is full-time and in Hamburg.

How would you spend your time if you join us?

• You will develop and implement comprehensive performance marketing strategies with a primary focus on retail media channels
• You will manage and optimize campaigns across various retail media networks (e.g., Amazon Advertising, Walmart Connect, OTTO, eBay Promoted Listings etc.) and software providers (e.g. Criteo, Mabaya, CitrusAd, Microsoft Retail Media, Skai) to drive traffic, sales, and ROI
• You will analyze campaign performance data, generate insights, and make data-driven decisions to improve effectiveness and efficiency
• You will collaborate with cross-functional teams including sales, product, and analytics to align marketing strategies with business objectives
• You will monitor market trends, competitor activities, and industry best practices to stay ahead in the retail media landscape
• You are driving innovations and lead the bi-weekly internal retail media meeting in which current challenges in the retail media sector are discussed and solved
• You take over the quality assurance of our campaigns and ensure that we maintain the highest quality across all different retail media tool providers
• You will develop and maintain strong relationships with retailers and tool providers to ensure seamless execution of marketing campaigns
• You will prepare and present regular performance reports, highlighting key metrics and insights to stakeholders
• You will mentor and guide junior team members, fostering a culture of continuous learning and improvement

Who Are You?

• You have a Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus
• You have a minimum of 4 years of experience in performance marketing, with at least 2 years focused on retail media advertising (e.g. Sponsored ads or Display ads on retailer’s websites) – experience with Amazon Advertising, Criteo, CitrusAd, Walmart, eBay, OTTO or The Trade Desk is highly beneficial
• You are a self-motivated person, eager to learn and to expand your own know-how daily
• You have a proven track record of managing successful retail media campaigns with significant ROI
• You have strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel, etc.)
• You have an excellent understanding of retail media platforms and tools
• You have exceptional communication and interpersonal skills
• You enjoy working in a fast-paced, dynamic environment and manage multiple projects simultaneously
• You have experience with e-commerce and the retail industry (highly desirable)
• You possess very good written and verbal communication skills in English – a second language such as German or French is beneficial

What\’s in it for you?

• Interesting insights in several companies from traditional German and international brands to online pure players
• Gaining a lot of responsibility for your own projects and great development opportunities
• Encouragement of your individual career development based on the Gallup StrengthsFinder and an unlimited learning budget
• A positive client relationship – we do not only work at eye level internally, but also with all our clients
• A zero-bullshit attitude – we know what we are doing and strive to be thought leaders in our services
• Diversity and inclusion are fostered in our company values and build our foundation for sustainable business success
• A very positive and truly international working culture with more than 30 nationalities
• Benefit from many company events, afterworks, getaways and internal support – we enjoy working together and it shows!
• A competitive salary and a modern workplace right in the center of Hamburg
• Flexible working hours and the possibility for remote work
• Enjoy our yearly sunshine office abroad
• Bike leasing
• Access to a mental wellbeing platform (OpenUp)

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