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- Aufgaben: Lead marketing strategies for tech products in diverse markets like Industrial and Automotive.
- Arbeitgeber: Join Hesai Technology, a leader in lidar technology, shaping the future of robotics and automotive.
- Mitarbeitervorteile: Enjoy a full-time role with opportunities for growth and collaboration across global teams.
- Warum dieser Job: Be part of a dynamic team that enhances brand visibility and engages with cutting-edge technology.
- Gewünschte Qualifikationen: 5+ years in B2B marketing, preferably in tech or automotive; strong communication and product marketing skills required.
- Andere Informationen: Must commute to Stuttgart office at least 2 days a week.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
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Direct message the job poster from Hesai Technology
Job Responsibilities:
- This position is a combination of Technical Marketing and MarComm that 1) works out value propositions for different markets (Industrial, Robotics, Automotive), create product GTM strategy for US and EU market, and support sales enablement materials; use social media and media channels to explain these value to the different markets / organize dedicated events.
- Enhance Hesai’s brand visibility in the global markets, following Hesai’s brand guidelines.
- Responsible for co-marketing/co-PR activities; engaged with customers and generated content such as webinars, case studies, newsletters, testimonial videos, technical blog posts, etc.
- Work closely with the sales team to empower distributors; plan and execute co-marketing programs with distributors and prepare training assets.
- Work closely with the China marketing team to ensure delivery of a holistic marketing strategy within the local markets, and collaborate on product GTM assets and global flagship events like CES.
- Manage media interviews and media co-ops on industry topics about ADAS and robotics to continuously educate the market about lidar’s adoption.
- Support tradeshows and local event planning.
Requirements:
- 5+ years of B2B marketing experience, with campaign development and execution experience. Experience in technology or automotive is preferred.
- Strong Product Marketing expertise, capable of translating technical concepts into market-friendly messaging. Technical background preferred, ensuring a better understanding of product value and communication.
- Proficiency in social media marketing, leveraging digital channels for brand growth.
- Strong customer engagement skills, capable of gathering market feedback and optimizing strategies.
- Excellent communication skills, including speaking and writing.
- Fast learner. Self-driven. Highly responsible and team spirit. Can-do attitude. Experience in cross-country team collaboration is a plus.
- The candidate must be able to commute to our Stuttgart office at least 2 days a week.
Seniority Level:
Mid-Senior level
Employment Type:
Full-time
Job Function:
Marketing
Industries:
Appliances, Electrical, and Electronics Manufacturing
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Marketing Manager Arbeitgeber: Hesai Technology
Kontaktperson:
Hesai Technology HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially in the technology and automotive sectors. This will help you speak confidently about relevant topics during interviews and demonstrate your expertise.
✨Tip Number 2
Engage with Hesai Technology's social media channels and participate in discussions related to their products. This shows your genuine interest in the company and helps you understand their brand voice better.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved technical products. Highlight how you translated complex concepts into compelling messaging.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in lidar technology or robotics. This can provide valuable insights and potentially lead to referrals for the position.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and requirements of the Marketing Manager position at Hesai Technology. Tailor your application to highlight your relevant experience in B2B marketing, particularly in technology or automotive sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your product marketing expertise and ability to translate technical concepts into market-friendly messaging. Mention specific examples of past campaigns you've developed and executed, especially those that involved customer engagement and feedback.
Highlight Relevant Experience: In your CV, emphasize your 5+ years of B2B marketing experience, focusing on campaign development and execution. Include any experience with social media marketing and co-marketing activities, as well as your ability to work collaboratively with sales teams and cross-country teams.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure your application reflects your strong writing abilities. Consider including links to any content you've created, such as webinars, case studies, or technical blog posts, to demonstrate your capability in engaging customers and educating the market.
Wie du dich auf ein Vorstellungsgespräch bei Hesai Technology vorbereitest
✨Understand the Technical Aspects
Since this role requires a strong technical background, make sure to brush up on key concepts related to lidar technology and its applications in various industries. Be prepared to discuss how you can translate these technical aspects into market-friendly messaging.
✨Showcase Your B2B Marketing Experience
Highlight your previous B2B marketing campaigns, especially those related to technology or automotive sectors. Prepare specific examples of successful campaigns you've developed and executed, focusing on the results achieved.
✨Demonstrate Customer Engagement Skills
Be ready to discuss how you've engaged with customers in the past to gather feedback and optimize marketing strategies. Share examples of content you've created, such as webinars or case studies, that illustrate your ability to connect with the audience.
✨Prepare for Cross-Country Collaboration
Since the role involves working closely with teams in different countries, think of examples where you've successfully collaborated across borders. Emphasize your communication skills and adaptability in diverse team environments.
