Senior Social Media & Content Manager (m/f/d)

Your mission

As the Senior Social Media & Content Manager, you will lead our social presence, shaping and executing a high-impact content strategy that drives brand awareness, engagement, and growth. This role is perfect for a creative and data-driven professional who excels at storytelling, content creation, and knows their way through all modern digital platforms. You’ll oversee our digital marketing presence, lead on social-first campaign efforts, own two websites and our agency, support influencer partnerships, and manage our content platform and production (B2B and B2C).

• Develop and manage a compelling social media strategy aligned with our brand voice and marketing goals.

• Set clear objectives for content performance, audience engagement, and platform growth.

• Ensure brand consistency across all platforms, refining our social voice, tone, and visual identity.

• Lead the end-to-end content creation process, from ideation to execution.

• Produce high-quality multimedia content (posts, stories, reels, and videos) tailored for platforms like Instagram, TikTok, and LinkedIn.

• Experiment with new formats and creative approaches to keep content fresh and engaging.

• Build and nurture an active and engaged social media community.

• Identify and amplify user-generated content to enhance brand credibility.

• Develop and manage strategic influencer collaborations to expand brand reach.

• Oversee influencer campaigns from outreach and negotiation to execution and performance tracking.

• Identify new creator opportunities that align with our brand values.

• Monitor and analyze key performance metrics (engagement, reach, conversions) to refine strategy and stay ahead of social media trends, platform updates, and emerging best practices.

Your profile

• 5+ years of experience in social media, content strategy, or digital marketing.

• Proven success in growing social channels and executing impactful campaigns.

• Strong storytelling, content production, and copywriting skills with an eye for aesthetics.

• Expertise in digital media analytics, performance tracking, and trend forecasting.

• Any of the following is a huge plus: ability to write German copy, edit and/or shoot social video, write SEO relevant text and implement on owned websites.

• A proactive, creative, and adaptable mindset, thriving in a fast-paced environment.

• Passionate about food & beverage and deeply understands consumer behavior.

• Fluency in German and English is required.

Our Benefits:

• Work for one of the global innovation leaders in the food industry.

• Dynamic and diverse mission-driven team from more than 25 different countries.

• A fast-growing company with exceptional opportunities for personal development.

• Flat hierarchies and short decision paths.

• Flexible working hours with entitled Home Office days in an innovative and agile working environment.

• Gym membership, language classes, or an attractive alternative from our benefit program.

• Great team events such as “lunch & learn,” “Demo Day,” cultural celebrations, and food tastings.

• Drinks, cereal bar, and fresh fruit at the office, along with our home products tasting session for new employees.

• Lastly, join us in the journey as we change the food system as we know it!

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