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- Aufgaben: Lead retail marketing strategies across Europe, ensuring brand consistency and effective customer journeys.
- Arbeitgeber: Join Changan, a leading name in the automotive industry, focused on innovation and customer satisfaction.
- Mitarbeitervorteile: Enjoy a full-time role with opportunities for travel and collaboration with diverse teams.
- Warum dieser Job: Be at the forefront of retail marketing in the automotive sector, making a real impact on customer engagement.
- Gewünschte Qualifikationen: Bachelor’s degree in Marketing or Business; experience in automotive retail marketing is essential.
- Andere Informationen: Fluency in German and English required; additional languages are a plus.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
We are seeking an experienced Retail Marketing Manager (m/f/d) to develop and implement a structured framework for Changan’s retail marketing across Europe. Reporting to the Head of Marketing and PR at Changan Europe, this role will focus on supporting retail networks and importers by equipping them with the right tools, strategies, and guidance to ensure a seamless and effective customer journey. The Retail Marketing Manager will be responsible for overseeing retail-level marketing campaigns, managing budget allocation, ensuring brand consistency across dealer websites, and tracking the execution of marketing plans at the local level.
Responsibilities
- Develop and implement a retail marketing framework to support retail networks and importers across multiple European markets.
- Ensure dealer websites are established and brand-consistent, providing guidelines and oversight to maintain a unified digital presence.
- Provide marketing tools and resources to ensure dealerships and importers have the necessary assets to drive local engagement and sales.
- Evaluate, select, and implement retail marketing tools and platforms to enhance dealership and importer marketing efforts.
- Support the allocation and management of retail marketing budgets, ensuring funds are used effectively to maximize impact.
- Lead and oversee retail-level marketing campaigns, ensuring all assets are available for dealerships before approving and signing off on their marketing plans.
- Track and evaluate dealership and importer marketing plans and activations, ensuring campaigns are executed correctly and in line with Changan’s brand strategy.
- Oversee the actual activation of retail marketing initiatives, ensuring successful execution across markets.
- Gather and analyse KPI reports across the retail network, identifying areas for improvement and providing strategic recommendations.
- Work closely with local dealer networks and importers to guide and support their marketing initiatives while ensuring alignment with Changan’s overall brand positioning.
- Coordinate with cross-functional teams, including sales and product, to ensure a seamless customer experience from digital to dealership.
- Act as the key point of contact for dealership and importer marketing teams, providing strategic advice and hands-on support where needed.
- Stay informed on retail marketing trends, customer behavior insights, and emerging tools to enhance Changan’s retail presence.
Requirements
- Bachelor’s degree in Marketing, Business, or similar qualification
- Several years of experience in retail marketing within the automotive sector or on automotive retail side.
- Strong understanding of dealership and importer marketing operations and customer engagement at the retail level.
- Experience in evaluating and implementing marketing tools for dealer and importer networks.
- Strong analytical skills with a data-driven approach to performance tracking.
- Excellent project management and communication skills, with the ability to work across multiple stakeholders.
- Fluency in German and English is required; additional European languages are a plus.
- Willingness to travel occasionally to work closely with dealership and importer partners.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Motor Vehicle Manufacturing
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Retail Marketing Manager (m/w/d) Arbeitgeber: Changan Europe
Kontaktperson:
Changan Europe HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Retail Marketing Manager (m/w/d)
✨Tip Number 1
Familiarize yourself with the latest trends in retail marketing, especially within the automotive sector. This knowledge will help you demonstrate your expertise during interviews and show that you're proactive about staying updated.
✨Tip Number 2
Network with professionals in the automotive retail marketing field. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful retail marketing campaigns you've managed in the past. Highlight your analytical skills by sharing how you tracked performance and made data-driven decisions.
✨Tip Number 4
Showcase your bilingual skills in German and English during the interview. Being fluent in multiple languages is a significant asset for this role, so be ready to discuss how you've used these skills in previous positions.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Retail Marketing Manager (m/w/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Retail Marketing Manager position. Highlight key responsibilities and requirements that resonate with your experience, especially in retail marketing within the automotive sector.
Tailor Your CV: Customize your CV to reflect your relevant experience in retail marketing. Emphasize your achievements in managing marketing campaigns, budget allocation, and your understanding of dealership operations. Use metrics to showcase your impact.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the specific needs of Changan. Discuss your experience with retail marketing frameworks and how you can support their goals across European markets. Be sure to convey your passion for the automotive industry.
Showcase Your Analytical Skills: In your application, highlight your analytical skills and data-driven approach. Provide examples of how you've used KPIs to evaluate marketing effectiveness and make strategic recommendations in previous roles.
Wie du dich auf ein Vorstellungsgespräch bei Changan Europe vorbereitest
✨Showcase Your Retail Marketing Experience
Be prepared to discuss your previous roles in retail marketing, especially within the automotive sector. Highlight specific campaigns you've managed and the impact they had on customer engagement and sales.
✨Demonstrate Analytical Skills
Since the role requires a data-driven approach, come equipped with examples of how you've used analytics to track performance and make strategic recommendations. Discuss any tools or platforms you've implemented to enhance marketing efforts.
✨Understand Changan's Brand Positioning
Research Changan’s brand values and positioning in the market. Be ready to explain how you would align retail marketing strategies with their overall brand strategy and ensure consistency across dealer websites.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Think of examples where you've successfully collaborated with sales, product, or other departments to create a seamless customer experience. Highlight your communication skills and project management abilities.
