Marketing Campaign Specialist (Music Industry)

Employment Type: Full-Time or Part-Time (at least 80%)

Are you willing to play a role in shaping the future of music promotion by combining human intelligence with technology, innovation, and vision? If so, we’re looking for the next brilliant mind to join our team – someone eager to unlock their full potential and make a transformative impact on the music industry.

We are a fast-growing Swiss music tech company, working with some of the most renowned clients in the DACH region and internationally. As a Marketing Campaign Specialist, you’ll work closely with our Head of Marketing in a supportive, forward-thinking, and fast-paced environment committed to maximizing growth for music artists, labels, and audio stories producers on Social Media and DSPs platforms such as Spotify, Apple Music, and Amazon Music.

What You\’ll Do

Campaign Planning, Execution, Optimization, and Scaling

1. Collaborate with the Head of Marketing to identify, analyze, and amplify music momentum, efficiently equipping the campaigns with the right assets, tools, and influencer partnerships.
2. Plan, execute, optimize and scale diverse marketing campaigns with a focus on paid marketing, cross-platform campaigns, influencer collaborations, and Spotify playlist promotions for clients, including music artists, labels, and production companies.
3. Incorporate AI-driven strategies like A/B testing, budget reallocation, and performance-based adjustments; leverage advertising APIs (e.g., TikTok Marketing API) to programmatically create, manage, and optimize campaigns.
4. Utilize creator marketplace platforms (e.g., TikTok Creator Marketplace), tools, and external agencies to discover, recruit, and manage influencers.
5. Implement and evaluate tools throughout the campaign lifecycle, optimizing workflows and scaling campaigns for efficiency and impact.
6. Set up and manage tracking tools (e.g., Pixel, Google Tag Manager, smart links) to ensure accurate conversion measurement; troubleshoot issues with technical collaborators.
7. Run experiments to test new approaches, refining strategies based on data-driven insights for better campaign performance.

Budget Management

1. Plan and allocate campaign budgets strategically to maximize ROI; track and monitor spending in real-time to reallocate budgets dynamically based on campaign performance.
2. Maximize the use of available free ads credit and other marketing benefits through smart allocation strategies and efficient execution.

Tracking, Data Analysis, and Reporting

1. Generate insightful reports to enhance client satisfaction and identify upselling and cross-selling opportunities.
2. Leverage business intelligence tools, dashboards, and industry benchmarks to uncover areas for improvement and continuously adjust and enhance KPIs.

Clients Management & External Collaborators

1. Communicate directly with artists, managers, production houses, etc., to discuss strategies and deliver reports.
2. Manage relationships with external agencies, freelancers, and influencers to execute campaigns seamlessly.

Adaptation & Innovation

1. Stay updated on new features and updates from ad managers, social media platforms, and DSPs to leverage them for better campaign performance and results.
2. Proactively tackle technological and behavioral shifts in the industry by leveraging the latest tools, processes, and services to drive innovation and maintain a competitive edge.

Your Profile

What We’re Looking For

1. Bachelor’s degree in economics, marketing, music, business, or a related field, and at least 3 years of relevant experience, ideally within a tech startup and/or music company.
2. Excellent written and spoken English skills; proficiency in German is a strong advantage.

Marketing Expertise

1. Proven experience in paid marketing on TikTok, Meta, Google, and YouTube; expertise in Spotify marketing is a strong advantage.
2. Experience with AI-powered and automated ad campaigns; understanding of generative, predictive, and analytical AI-powered tools and concepts.
3. A strong understanding of performance marketing, analytics tools, and cross-platform integrations.
4. Expertise in short-form content marketing (e.g., YouTube Shorts, TikTok), including hashtag strategies and social media algorithms for platforms like TikTok, Spotify, Meta, and YouTube.
5. Strong grasp of influencer marketing, including identifying, managing, and measuring partnerships; experience using TikTok Creator Marketplace is a big plus.
6. Understanding of compliance and privacy policies, including their implications for marketing strategies and data handling.
7. Skilled in data analytics, logical reasoning, and the ability to combine intuition and insights to drive marketing decisions.
8. Understanding of campaign KPIs, including outcome/campaign effectiveness and output/impact KPIs, with the ability to analyze challenging-to-track metrics.

Tools & Technical Skills

1. Expertise with Ad Management and Analytics Tools (e.g., TikTok for Business, Meta for Business, Google Ads, Google Analytics, Google Tag Manager, Spotify Ad Studio, BI, etc.); knowledge of other Music Tech Solutions (e.g., Feature.fm) is an advantage.
2. Experience with tools like Notion, Zapier, Airtable, Figma, Miro, Canva, Slack, and similar tools.

Working Environment & Industry Knowledge

1. Experience in a fast-paced, innovative environment, ideally within a startup or scale-up, demonstrating adaptability and a proven ability to drive results.
2. Familiarity with the music and entertainment industry, especially in distribution and promotion on Spotify and other DSPs, is a very strong advantage.

Personal Attributes and Values

1. Passion for Music, Marketing, Technology, and Innovation: Enthusiastic about bridging these fields and driving impactful contributions to their growth and development.
2. Full Commitment, Time Management & Ownership: Work smart and hard, delivering maximum and timely results.
3. Excellence, Proactivity & Growth Mindset: Strive for continuous improvement by testing, learning, and scaling innovative ideas.
4. Lifelong Learning: Stay at the forefront of industry advances, applying new knowledge to drive growth and innovation.
5. Teamwork & Trust: Thrive in a supportive environment built on trust, openness, and constructive feedback.
6. Diversity & Multiculturalism: Embrace and value diversity as a source of strength and creativity.
7. Resourcefulness and Ability to Thrive in Ambiguity: Overcome challenges with a solution-driven mindset, ensuring progress even amidst obstacles.
8. Ethics & Sustainability: Uphold high ethical and sustainable standards in all aspects of work.

Why Join Us?

1. Be Part of a Global Success Story: Join a company shaping the future of the music industry and contribute to writing the story of worldwide success.
2. Collaborate with Renowned Artists: Work with some of the most famous artists in the DACH region and internationally, contributing to their success.
3. Thrive in a Dynamic and Innovative Environment: Enjoy a fast-paced and collaborative work environment at the intersection of music industry expertise, product development, and AI-powered solutions.
4. Advance Your Career: Take advantage of continuous learning opportunities to enhance your expertise and skills, and learn alongside some of the brightest tech, marketing, and music industry professionals.
5. Shape Impactful Marketing Strategies: Play a pivotal role in crafting innovative strategies that amplify the success of artists and drive industry transformation.
6. Enjoy Flexible Workspaces: Work from our stunning penthouse office with a 360-degree terrace overlooking Lake Zurich or remotely from anywhere within the European time zone.

About Us

At iGroove, we’re revolutionizing the music distribution landscape by empowering artists to reach global audiences with ease and efficiency. As a dynamic and innovative startup, we blend cutting-edge technology with deep industry expertise to provide unparalleled support to musicians across all genres. Our mission is to amplify the voices of artists worldwide, fostering a vibrant and inclusive music community.

Marketing Specialist • anywhere in Germany, Berlin, DE

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