Marketing Manager, Consumer and Craftsmen Adhesives
Marketing Manager, Consumer and Craftsmen Adhesives

Marketing Manager, Consumer and Craftsmen Adhesives

Vollzeit 43200 - 72000 € / Jahr (geschätzt)
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Auf einen Blick

  • Aufgaben: Lead marketing strategies for Consumer Adhesives and drive brand growth.
  • Arbeitgeber: Join Henkel, a global leader in adhesives and consumer products with a legacy of innovation.
  • Mitarbeitervorteile: Enjoy a vibrant culture, career growth opportunities, and the chance to make a sustainable impact.
  • Warum dieser Job: Be part of a diverse team that challenges the status quo and transforms industries.
  • Gewünschte Qualifikationen: Requires a BSc/BA and 7+ years in Brand Management at an FMCG company.
  • Andere Informationen: People management experience is essential; apply through the 'Apply Now' button.

Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?

YOUR ROLE

  • Develops and executes a strategic direction for all Consumer Adhesives categories, aligned with the overall business strategic direction.
  • Drives marketing & brand strategy across all Consumer Adhesives brands via:
  • Building brand, portfolio, positioning, pricing strategies for a complex portfolio;
  • Driving end user understanding & consumer communication and marketing budget management.
  • Identifies long-term marketing opportunities, develops strategies and plans.
  • Builds business strategy via:
    • Understanding trade & channel dynamics and meeting the demands with the brands accordingly;
    • Driving optimization of P&L cost lines.
    • Steering sustainable business solutions (alternative products & suppliers).
  • Implements global roll-out of new products and programs including communication campaign and eBusiness strategy with adaptation to local insights.
  • Conducts portfolio analysis of market segments with customer penetration, market potential / share, profitability and competition and delivers customer penetration strategies.
  • Acts as the first point of contact for and steers the category / brand teams on local / global / regional level.
  • Leads a team of 4 people responsible for their training & development.
  • YOUR SKILLS

    • BSc/BA in Business Administration, Engineering or in a relevant field.
    • Minimum 7 years of experience in Brand/Category Management at an FMCG company is a must.
    • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels.
    • Strength with strategic and analytical thinking skills combining with critical thinking and problem solving.
    • High level of motivation to work in challenging market & category conditions with a can do attitude and resilience.
    • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management.
    • People Management experience is a must.

    Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

    Marketing Manager, Consumer and Craftsmen Adhesives Arbeitgeber: Henkel AG & Co. KGaA

    At Henkel, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As a Marketing Manager in our Adhesive Technologies division, you will benefit from extensive professional development opportunities, a collaborative culture, and the chance to lead a talented team dedicated to making a meaningful impact. Join us in our commitment to sustainability and be part of a global community that values your contributions and encourages you to challenge the status quo.
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    Kontaktperson:

    Henkel AG & Co. KGaA HR Team

    recruitment-hr@henkel.com

    StudySmarter Bewerbungstipps 🤫

    So bekommst du den Job: Marketing Manager, Consumer and Craftsmen Adhesives

    ✨Tip Number 1

    Familiarize yourself with Henkel's brand portfolio and recent marketing campaigns. Understanding their strategic direction will help you align your ideas with their vision during the interview.

    ✨Tip Number 2

    Prepare to discuss your experience in managing diverse teams and how you've developed talent in previous roles. Henkel values people management skills, so showcasing your leadership style will be crucial.

    ✨Tip Number 3

    Be ready to demonstrate your analytical skills by discussing specific examples of how you've identified market opportunities and developed successful strategies in past positions. This will highlight your strategic thinking capabilities.

    ✨Tip Number 4

    Showcase your adaptability and resilience by sharing experiences where you've thrived in challenging market conditions. Henkel is looking for candidates who can navigate complexities and drive sustainable growth.

    Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Manager, Consumer and Craftsmen Adhesives

    Strategic Thinking
    Brand Management
    Market Analysis
    Consumer Insights
    Pricing Strategy
    Portfolio Management
    Communication Skills
    Interpersonal Skills
    Team Leadership
    People Management
    Analytical Skills
    Problem-Solving Skills
    Budget Management
    Adaptability
    FMCG Experience

    Tipps für deine Bewerbung 🫡

    Understand the Role: Take the time to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.

    Tailor Your CV: Customize your CV to highlight relevant experience in brand/category management, particularly in FMCG. Emphasize your strategic thinking, communication skills, and any people management experience you have.

    Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your ability to drive brand strategy. Use specific examples from your past experiences that demonstrate your skills and achievements related to the role.

    Follow Application Instructions: Make sure to apply through the Henkel website by clicking the 'Apply Now' button. Double-check that all required documents are included and that your application is submitted before the deadline.

    Wie du dich auf ein Vorstellungsgespräch bei Henkel AG & Co. KGaA vorbereitest

    ✨Understand the Brand Strategy

    Before your interview, make sure to research Henkel's brand strategy for Consumer Adhesives. Be prepared to discuss how you can contribute to building brand and portfolio strategies that align with their overall business direction.

    ✨Showcase Your Analytical Skills

    Highlight your experience in conducting portfolio analysis and market segmentation. Be ready to provide examples of how you've identified long-term marketing opportunities and developed successful strategies in previous roles.

    ✨Demonstrate People Management Experience

    Since this role involves leading a team, be prepared to discuss your people management experience. Share specific examples of how you've trained and developed team members, and how you foster a collaborative environment.

    ✨Communicate Effectively

    Strong communication skills are essential for this position. Practice articulating your thoughts clearly and concisely, and be ready to engage in discussions about your approach to consumer communication and marketing budget management.

    Marketing Manager, Consumer and Craftsmen Adhesives
    Henkel AG & Co. KGaA Jetzt bewerben
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