digital marketer

Reimagining the future of education with us

Are you passionate about disrupting the future of education and making a real impact? Do you want a career in an edtech company that is innovative and rewarding? Join us and enjoy working alongside an international team of talented thinkers, doers, and magic makers. We reimagine learning by enabling every student in the world to unlock their full potential through affordable and inspiring lessons from quality tutors chosen to fit their individual needs.

To make our mission a reality, we are on the lookout for those adventurous and hungry to join our mission! We are looking for a highly skilled and experienced digital marketer to lead and support our expert team in taking our Paid Search setup to the next level. Paid Search is a core marketing channel at GoStudent, and you will therefore have a direct and big impact in ensuring we reach our ambitious growth target as a company.

Your responsibilities:

• Strategic ownership of Paid Search; identifying, scoping, and driving projects to take our campaign setup to the next level.
• Accountable for reaching our ambitious Paid Search customer and CAC targets.
• Be our thought leader within Paid Search by always keeping up with industry trends and using these to define our internal best practices.
• Lead and mentor a team of highly-skilled Paid Search Experts to ensure continuous professional development.
• Work closely with the MarTech team to identify ways to streamline and automate our setup to ensure resources are allocated to the most value-creating tasks.
• Work closely with CRO, Data & Product teams to identify ways to optimize all touchpoints throughout the user journey.
• Establish a strong testing framework ensuring statistically significant impact on key business metrics.
• Turn data and customer insights into an actionable testing/optimization roadmap.

Key challenges for you to solve in 2024:

• Account restructure: Define best-in-class account/campaign setup and implement across all our 9 markets.
• Bidding sophistication: Improve bidding by ensuring all relevant signals are used to predict the likelihood of a conversion and the expected customer lifetime value.
• Multi-brand strategy: Define a multi-brand strategy that captures as much traffic as possible while keeping a healthy marginal CAC.
• Pmax: Ensure a campaign, reporting, and optimization setup to make PMax a significant growth lever.
• Automation: Identify ways to optimize and automate key processes.

Who you are:

• Among the very best Paid Search Experts in Europe.
• 8+ years of Paid Search experience with a proven track record of successfully managing and growing campaigns with significant budgets.
• Experience with budget setting/allocation.
• Natural leader with experience in developing and leading high-performing teams.
• Exceptional analytical and quantitative skills, with a data-driven approach to decision-making.
• Deep technical understanding and experience with automating/streamlining manual processes (JS, SQL, Python knowledge considered a plus).
• Growth mindset always looking for new ways to improve and grow campaigns.
• Strong people and communication skills with the ability to clearly communicate to all levels of the organization.
• Experience working in a fast-paced start-up/scale-up environment.

What we offer:

• A unique opportunity to disrupt education.
• The chance to grow and build your career in EdTech.
• Diverse, driven, motivated, and brave team members.
• A flexible, hybrid work environment.
• Regular team & office events.
• GoStudent Employee Resource Groups.
• 30 free tutoring lessons per year of employment.
• A variety of online and in-person learning & development opportunities.
• A comprehensive 24/7 Employee Support Programme for you and your family members.

Do you want to reimagine education together with us and join a mission to believe in? If this sounds good to you, then join us now and unlock your full potential.