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- Aufgaben: Join us as a Social Media Coordinator to craft engaging content and manage our social media strategy.
- Arbeitgeber: Be part of Northwestern University's ISGMH, dedicated to improving the health of the LGBTQ+ community.
- Mitarbeitervorteile: Enjoy a hybrid work environment with opportunities for growth and collaboration in a vibrant community.
- Warum dieser Job: Make a real impact by connecting with diverse audiences and enhancing the visibility of important research.
- Gewünschte Qualifikationen: Familiarity with social media platforms and strong communication skills are essential; marketing degree preferred.
- Andere Informationen: Work at iconic locations like the Center on Halsted and engage with a passionate team.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
The RADAR Study at Northwestern University is seeking a skilled social media coordinator to help us form a social media strategy to draw prospective participants' attention and engage our existing participant population. The Temporary Social Media Coordinator will review pre-existing social media posts, refine the study's branding, and create optimized ad campaigns. They'll also lead and manage marketing projects, primarily building capacity within existing study team members to execute marketing projects.
This position will be hybrid, with on-site work locations of Center on Halsted or 625 N Michigan Ave. The Center on Halsted is an LGBTQ community center located in Chicago's Lakeview neighborhood, dedicated to enhancing community and securing the health and well-being of the LGBTQ people of Chicagoland. 625 N. Michigan Ave. is home to the Institute for Sexual and Gender Minority Health and Wellbeing (ISGMH).
Objectives of this role
- Monitor analytics and metrics to gauge success of social media posts and ad campaigns
- Research social media trends and hashtags that relate to our target audience's interests
- Create a social media content calendar for various channels, planning and scheduling posts in advance
- Build capacity within study team to maintain social media calendar
- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
Responsibilities
- Create, manage, and publish original and high-quality content across various social media platforms
- Analyze data and metrics to create campaign reports on web traffic, user engagement, and ROI
- Manage all company social media accounts to ensure relevant, up-to-date content
- Collaborate with study leadership to identify marketing priorities
Skills and qualifications
- Familiarity with social media platforms such as TikTok, Facebook, Instagram, and Twitter
- Understanding of web traffic metrics/analytics
- Excellent analytical skills
- Strong verbal and written communication skills
Preferred qualifications
- A bachelor's (or equivalent) degree in marketing or a related field
- Hands-on experience using social media to build brand awareness, ideally within an academic research environment
- Ability to identify preferences of young LGBTQ+ populations and create tailored content
- Experience with graphic design, photo editing, and publishing
If interested, please email your resume and a brief description of your interest in the position to baiers@northwestern.edu (RADAR Project Director, Ross Baiers).
Social Media Coordinator Arbeitgeber: Northwestern University Institute For Sexual And Gender Minority Health And Wellbeing (isgmh)
Kontaktperson:
Northwestern University Institute For Sexual And Gender Minority Health And Wellbeing (isgmh) HR Team
baiers@northwestern.edu
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Social Media Coordinator
✨Tip Number 1
Familiarize yourself with the specific social media platforms mentioned in the job description, like TikTok, Facebook, Instagram, and Twitter. Understanding their unique features and audience engagement strategies will help you demonstrate your expertise during the interview.
✨Tip Number 2
Research current trends and hashtags that resonate with the LGBTQ+ community. Being able to discuss these trends and how they can be leveraged for the RADAR study will show your proactive approach and understanding of the target audience.
✨Tip Number 3
Prepare examples of past social media campaigns you've managed, especially those that involved analytics and metrics. Highlighting your ability to analyze data and adjust strategies accordingly will align well with the responsibilities of this role.
✨Tip Number 4
Consider creating a mock social media content calendar for the RADAR study as a demonstration of your planning skills. This will not only showcase your creativity but also your understanding of maintaining a cohesive social media strategy.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Social Media Coordinator
Tipps für deine Bewerbung 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and objectives of the Social Media Coordinator position. Familiarize yourself with the RADAR Study and the ISGMH to tailor your application accordingly.
Craft a Compelling Cover Letter: Write a cover letter that highlights your relevant experience in social media management and marketing. Emphasize your familiarity with platforms like TikTok, Facebook, Instagram, and Twitter, and how you can contribute to the study's goals.
Showcase Your Skills: In your resume, clearly showcase your analytical skills and any hands-on experience you have with social media campaigns. Include specific examples of how you've used social media to build brand awareness, especially in academic or research settings.
Highlight Relevant Experience: If you have experience working with LGBTQ+ populations or in community-focused roles, be sure to mention this. Tailor your application to reflect your understanding of the target audience and your ability to create engaging content for them.
Wie du dich auf ein Vorstellungsgespräch bei Northwestern University Institute For Sexual And Gender Minority Health And Wellbeing (isgmh) vorbereitest
✨Show Your Social Media Savvy
Be prepared to discuss your experience with various social media platforms like TikTok, Facebook, Instagram, and Twitter. Highlight specific campaigns you've worked on and the results they achieved.
✨Demonstrate Analytical Skills
Since the role involves monitoring analytics and metrics, come ready to talk about how you've used data to inform your social media strategies in the past. Bring examples of how you analyzed web traffic or user engagement.
✨Understand the Target Audience
Familiarize yourself with the interests and preferences of young LGBTQ+ populations. Be ready to share ideas on how you would create tailored content that resonates with this audience.
✨Prepare a Content Calendar
Think about how you would structure a social media content calendar for the study. Discuss your approach to planning and scheduling posts to maintain a cohesive strategy across various channels.
