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- Aufgaben: Lead global marketing communications strategies and manage a dynamic team of specialists.
- Arbeitgeber: Join BASF, a leader in innovative coating solutions with a commitment to sustainability.
- Mitarbeitervorteile: Enjoy flexible work arrangements, competitive salary, and health programs for better work-life balance.
- Warum dieser Job: Be part of a diverse team driving impactful branding strategies in a creative and supportive environment.
- Gewünschte Qualifikationen: Requires a degree in Marketing or Communications and 8+ years of relevant experience.
- Andere Informationen: BASF values diversity and offers a unique total package for your personal and professional growth.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Job Information
In the Coatings Division, we are focused on the development, production and marketing of a variety of coating solutions - from applied surface technologies to automotive paints. Working in global teams, we promote innovation, design and new applications in order to meet our partners' needs. This portfolio is complemented by "Beyond Paint Solutions", which enables new applications with innovative surfaces.
Responsibilities
The Global Branding & Communications team under Global Marketing is committed to deliver sustainable and digitally-focused branding and communications strategies for the long-term growth of our Automotive Refinish brands. In your new role as "Global Communications Manager", you will drive the overall integrated marketing communications strategies on a global, regional, and local level with maximum impact and engagement. You manage a team of 4 global and regional marketing communication specialists and foster great company culture as well as engagement with internal communications. As the editor and owner of the global editorial calendar, you guide the creation of visual and verbal content for the business unit from conception up until execution. You monitor trends, identify risks as well as opportunities and integrate your expert knowledge into a strategic communications plan fit for all internal and external stakeholders. You manage and initiate trainings as well as briefings and launch events for key campaigns, which you accompany from conception to design. Furthermore, you lead a team of global communication specialists, and will play a lead role to guide and support the regional and local brand and communications communities.
Qualifications
- University degree in Marketing or Communications (with major in communications or branding)
- 8+ years of commercial experience both in house and ideally with a communication agency
- Experience in digital marketing
- Be proficient in multiple forms of communications technologies and approaches
- Able to work in a team as well as possess strong leadership skills to directly manage a small team
- Excellent written and spoken communication skills in English and German
Benefits
- Development discussions and programs so that you can reach your full potential.
- Flexible work arrangements to optimize productivity and promote better work-life balance.
- An attractive competitive salary that is based on the company's success and your individual performance.
- Health and wellbeing programs to help you achieve better health and work-life balance.
About Us
At BASF, the chemistry is right. Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.
Global Communications Manager (m/f/d) Arbeitgeber: BASF SE
Kontaktperson:
BASF SE HR Team
melissa.rahmani@basf.com
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Global Communications Manager (m/f/d)
✨Tip Number 1
Familiarize yourself with BASF's branding and communications strategies. Understanding their approach to integrated marketing communications will help you align your experience with their needs during the interview.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in previous roles. Highlighting your ability to foster a positive company culture will resonate well with their values.
✨Tip Number 3
Stay updated on current trends in digital marketing and communications technologies. Being able to discuss recent developments and how they can be applied to BASF's strategies will demonstrate your expertise.
✨Tip Number 4
Prepare to discuss your experience with creating and managing editorial calendars. This is a key responsibility for the role, so being able to articulate your process and successes in this area will set you apart.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Global Communications Manager (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Global Communications Manager position. Highlight key responsibilities and qualifications that resonate with your experience.
Tailor Your CV: Customize your CV to reflect your relevant experience in marketing and communications, especially focusing on your leadership skills and digital marketing expertise. Use keywords from the job description to make your application stand out.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for branding and communications. Mention specific examples of how you've successfully managed teams and executed integrated marketing strategies in the past.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any grammatical errors or typos. Ensure that your documents are clear, concise, and professionally formatted.
Wie du dich auf ein Vorstellungsgespräch bei BASF SE vorbereitest
✨Showcase Your Leadership Skills
As a Global Communications Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past.
✨Demonstrate Your Digital Marketing Expertise
Since the role emphasizes digital marketing, make sure to highlight your experience with various digital communication technologies and strategies. Share specific campaigns you've worked on and their outcomes.
✨Prepare for Behavioral Questions
Expect questions that assess your problem-solving abilities and how you handle challenges. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Familiarize Yourself with BASF's Values
Research BASF's commitment to sustainability and innovation. Be ready to discuss how your personal values align with theirs and how you can contribute to their mission.
