- You will be responsible for the strategy expansion and budget of all PCC channels (e.g. Google Ads, Bing Ads, Apple Search Ads, etc.)
- You will partner closely with the BI and Product team to ensure the maintenance and optimisation of a best-in-class tracking and attribution setup across all PPC channels.
- You will play a key role in driving and coordinating the creative production process across PPC channels based on campaigns data and insights.
- You will establish an acquisition marketing testing roadmap aimed at continuously increasing campaigns efficiency.
- You will oversee and nurture key strategic marketing partner relationships (i.e. Google, Microsoft, Apple).
- You will report to key stakeholders the progress of ongoing performance marketing activities while proactively identifying future growth opportunities.
- You will work cross teams with Analytics, Engineering, Legal, and other marketing functions to shape our PPC user acquisition strategy holistically.
Qualifications:
- You bring several years of experience in digital marketing and customer acquisition in a direct-to-consumer and/or app-based business.
- You have exceptional knowledge of the digital marketing ecosystem with a strong focus on PPC channels (Google, Bing, ASA, Programmatic, etc.).
- You have strong expertise in setting up, managing, and optimising advanced web/mobile tracking solutions and analytics platforms (e.g. Adjust, Google Analytics, GTM, etc.).
- You bring highly analytical and structured thinking with a love for numbers and problem-solving, and a strong ability to think creatively and out of the box.
- You are an excellent communicator, including an outstanding ability to translate data insights into action and share with broader audiences.
- You have a proven ability to effectively manage six-digit marketing budgets.
- You bring a strong growth mindset and are used to leading by example.
- You are fluent in English; additional languages are considered a plus.
Additional Information:
- Be part of one of the fastest-growing and most visible Fintech startups in Europe, creating innovative services that have a substantial impact on the lives of our customers.
- Work with an international, diverse, inclusive, and ever-growing team that loves creating the best products for our clients.
- Enjoy an office in a great location in the middle of Munich or Prenzlauer Berg, a vibrant district surrounded by an exciting array of restaurants, cafés, and convenient amenities.
- Be productive with the latest hardware and tools.
- Learn and grow by joining our in-house knowledge sharing sessions and spending your individual Education Budget.
- Learn and experience German culture first-hand by joining our free German language classes.
- International relocation support.
- Flexible vacation policy and the opportunity to work from abroad.
- Benefit from an attractive compensation package and from the company pension scheme.
- Monthly contribution of €25 for the Deutschland Jobticket.
- Say goodbye to order commissions and say hello to your complimentary subscription of Scalable Capitals PRIME Broker.
Remote Work: Employment Type:
Key Skills: Arabic Speaking, Access Control System, B2C, Account Management, Legal Operations, Broadcast.
Department / Functional Area: Marketing
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Kontaktperson:
Scalable GmbH HR Team