Senior Manager Global Culture & Experiential Marketing (f / m / d)

Mast-Jägermeister SE is a premium spirit producer based in Germany. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms, and roots. We pride ourselves on successfully combining the great traditions of a family-owned company with innovative and exciting marketing strategies around the globe. Around 1000 dedicated employees worldwide contribute to the success of the unique herbal liqueur. Become part of our team.

The Jägermeister Culture & Experiential Marketing team is responsible for building brand relevance and bringing the brand values to life through the development and execution of innovative and authentic programmes that enable Best Nights through collaboration with creative communities worldwide. Support the role of Jägermeister to be(come) a trusted and active partner in global nightlife in our Global Culture & Experiential Marketing team in Wolfenbüttel as a:

Responsibilities

1. Responsible for the global roll-out and strategic management of our student brand ambassador programme \“Feierstarter\“ as well as further initiatives to recruit our core target group Gen Z.
2. Implementing international projects and driving the establishment of global platforms, programmes, and communities.
3. With the help of events, artists, and opinion leaders, build global and regional brand affinity while contributing to Jägermeister\’s global strategies.
4. Expand the network of artists with whom we collaborate globally who want to shape the future of nightlife.
5. Amplyfy organic content coming from our artists to strengthen our brand equity.
6. Collaborate with key strategic and functional partners and suppliers, maintaining positive and productive relationships and increasing the exchange among each other.
7. Set-up the organizational roles & responsibilities within different projects and ensure high-quality execution in content & event production.

Minimum Requirements

1. Completed studies in Marketing or other related fields.
2. Several years of work experience in Marketing, preferably with international projects.
3. Good understanding of trends and subcultures, ideally contacts in the artists\‘ scene.
4. Experience in the management of complex projects.
5. Creative, confident manner, flexibility, and customer-oriented; team player.
6. Increased willingness to travel.
7. Independent and passionate about nightlife culture.
8. Proficient and fluent in English and preferably more languages.
9. Competent handling of MS Office applications.

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