Customer Marketing Manager Off Trade (f/m/d) - befristet auf 12 Monate

time left to apply End Date: April 30, 2025 (28 days left to apply)

job requisition id R25_00416

YOUR OPPORTUNITY

A fantastic opportunity to join the Customer Marketing team in one of Europe’s biggest markets. Becoming a key member of the Off Trade Channel, responsible for the flawless implementation of the BTL Channel strategy with our priority customers. Working alongside a team of Customer Marketing Managers dedicated to the channel.

You will have a passion for understanding shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives. Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition.

YOUR RESPONSIBILITIES

1. Implementing the BTL strategy for the channel, working cross functionally to deliver execution aligned to brand strategy.
2. Put the shopper at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
3. Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
4. Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
5. Contribute to the IAP cycle. Bringing a shopper, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
6. Maximize ROI from A&P, set clear objectives for all investment decisions and evaluate in a timely manner.
7. Ongoing management of A&P budgets, including phasing and invoice/PO processes.
8. Measure and evaluate brand and channel performance as well as brand activity performance to continuously optimize brand spending.
9. Consult and take continuous input from key local stakeholders (commercial, category development, consumer marketing) on brand/category plans and activities.
10. Briefing and challenging of, as well as cooperating and executing with agencies.

YOUR SKILLS & EXPERIENCE

1. Balancing internal and external priorities. Supporting and challenging the field and customers for perfect execution.
2. Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
3. Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
4. High energy and driven at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
5. A self-starter, with the ability to work under pressure and deal with ambiguity.
6. Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
7. Advanced in prioritization and making bold choices.
8. Advanced presentation skills.
9. Strong understanding of consumer & trade customer insights as well as strong numerical, insight and analytical skills.
10. German verbal/written skills at all levels in an organization; ability to generate meaningful presentations. Translating in between the region and local needs makes it inevitable to be fluent in Business English.
11. Minimum 3 years’ experience in Marketing or Commercial. Preferably within a Premium / FMCG background.
12. Experience in the Spirits and/or Beverage industry in the market is preferred.
13. Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
14. Proven track record in positive stakeholder management.
15. Experience in delivering shopper marketing activation or events is preferred. Experience of working for BTL/Creative agency is beneficial but not essential.
16. Exposure to Bacardi Way of Growth for Marketing on how to build brands sustainably and effectively.

YOUR PERSONAL QUALITIES

1. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
2. Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
3. People Agility: you bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply performance.
4. Results Agility: you demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
5. Mental Agility: you can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
6. Change Agility: you have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Compensation, Paid Time Off & Retirement:

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Careers at Bacardi

We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now.

About Us

Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

BE FEARLESS: We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY: We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER: The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.

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