Ad Operations Manager

Company description

OVERVIEW
Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity, 3. Smart Media, and 4. Direct Relationships) via our suite of world-class agencies are necessary for modern brands to win in the platform world. At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resources and knowledge for any need, any time, in any market.

THE SPIRIT OF VIVA LA DIFFERENCE
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.

Overview

The Ad Operations Manager, TAAG, will oversee the execution and troubleshooting of digital media campaigns across multiple platforms. This role requires strong technical expertise in ad serving, trafficking, and campaign execution, along with collaboration across media, creative, and technology teams to ensure seamless activation. Additionally, the Operations Manager will manage global ad operations teams, standardize best practices, and lead technology partnerships.

Responsibilities

Campaign Management
● Work closely with Investment teams to create and execute digital media campaigns within Ad Serving platforms (display, video, mobile)
○ Traffic creative assets
○ Set up campaign configurations
○ Implement tracking pixels
● Conduct regular audits and QA for campaign accuracy
● Serve as the escalation point for ad tech queries across global offices

Technology & Troubleshooting
● Stay updated on emerging digital media technologies to drive process improvements
● Oversee the deployment of digital technology solutions that align with client and organizational needs
○ e.g. ad servers, VVF, TMS, data management tools
● Ensure effective and efficient use of tools and systems across teams through training and adherence to best practices

Global Team Management & Development
● Oversee global ad operations teams to ensure exceptional service delivery and on-time execution across all markets.
● Establish and refine processes, training, and operational parameters to meet business unit requirements.
● Ensure timely onboarding and comprehensive training for new hires, and manage talent offboarding to maintain uninterrupted operations.
● Conduct weekly alignment with market leads to provide guidance on progress and concerns
● Monitor team performance, offer coaching, and provide training resources to junior team members and TAAG new hires to support their development.

Qualifications

● 3-5+ years of experience in Ad Operations, Media Technology, or related fields
● Proficiency in ad servers (Campaign Manager 360, Flashtalking/Innovid, Ad Form) and marketing tech solutions (DMPs, DSPs, verification platforms)
● Strong analytical, problem-solving, and communication skills
● Proficiency in Microsoft Excel and PowerPoint

Preferred
● Understanding of online advertising terminology (CPM, TMS, DCO)
● Exposure to HTML5, CSS, and JavaScript for troubleshooting
● Experience with conversion tagging and Tag Management Systems (GTM, Tealium)
● Familiarity with Ad Verification tools (IAS, Double Verify) is a plus.

Work Environment & Culture

A collaborative, fast-paced environment with opportunities to innovate. Engagement with cross-functional global teams focused on professional development, diversity, inclusion, and continuous learning in the evolving digital landscape.

Additional information

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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