Your Tasks
- Develop and implement strategic approach to evolve the Brand Health Tracking for maximum impact in the organization
- Serve as a key partner to senior leadership, translating complex data into clear, strategic recommendations that help NIVEA win
- Generate holistic & impactful insights connecting different data sources
- Drive best practice sharing across BLU and Regions
- Continuously evolve & optimize the Brand Health Tracking Tools, with state-of-the-art research methods as well as agile data presentation formats
- Closely cooperate with regional and global CMI functions
- Lead market research supplier pitches
- Lead a talented team, fostering a culture of excellence, innovation, and collaboration. Guide and develop team members to deliver high-quality insights that drive value
Your Profile
- Degree in Business Administration or Socio-Economics
- 10+ years of experience & proven track in the field of brand tracking, consumer/market panel and market research; experience in marketing is a plus.
- Solid Knowledge of brand tracking industry standards and data savvy
- Excellent analytical skills and passion for big data and smart dashboards. Affinity to statistics & ability to conduct statistical analysis is a plus.
- Strong in storytelling & arranging data, insights or dashboards to deliver against stakeholders’ needs and ways of thinking.
- Excellent presentation skills and persuasion power. Highly experienced in navigating complex stakeholder settings and communicating in large projects.
- Proactive, digital-affine mindset with a strong passion for getting things done
- Experience in leading teams required
- Fluent in English, both written and spoken
- Passion for the consumer perspective and topics around skin care and beauty
About Beiersdorf
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional Information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
Have a look at our benefits: What we offer – Our Benefits | Beiersdorf
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Kontaktperson:
Beiersdorf AG HR Team