VP of Loyalty Marketing

Min Compensation

USD $148,500.00/Yr.

Max Compensation

USD $178,200.00/Yr.

Overview

Why We Need Your Talents:

The Vice President, Loyalty Marketing and Sales is responsible for development and implementation of standards, procedures, and formats for the overall management of player/guest database profiles, program analyses, and reports, as well as, management, strategy and leadership of event/group sales and bus/motor coach departments.

Responsibilities

Where You\’ll Make an Impact:

• Provide reporting and analysis of players’ club, slots, promotions, special events, direct mail, and air and bus junkets in partnership with Planning and Analysis Department.
• Develop, implement and maintain standards and procedures for database, development, controls and maintenance.
• Work with IS, Marketing, and other areas, as deemed necessary, to develop procedures for tracking slot play, and effectiveness of promotions and events.
• Provide training, management and direction to ensure excellence in the performance of the Database Analyst.
• Manage department’s financial data.
• Review database activities with Vice President, Marketing.
• Meet with department directors and managers.
• Work with department managers and leaders in establishing Maryland Live as an active member of the Community.
• Management, strategy and leadership of event/group sales and bus/motor coach departments.
• Penetrate target areas and generate volume and revenue through bus/motor coach efforts.
• All other duties as assigned.

Skills to Help You Succeed:

• Broad variety of tasks and deadlines requires an irregular work schedule.
• Knowledge in developing and maintaining major quality, and quantity databases.
• Computer proficient with extensive experience with PC-based systems on AS/400 computer networks.
• Working knowledge of advertising agencies, direct mail houses, air junkets for tour and travel.
• Ability to analyze and interpret departmental needs and results.
• Ability to use query systems as well as create new programs for profiling and analyzing.

Qualifications

Must-Haves:

• Seven (7) to ten (10) years’ experience in data base systems and equipment for high volume business or industry with a minimum of 2 years in a managerial role of people and processes.
• A 4-year degree in a related field or equivalent work experience.
• Must be able to obtain and maintain a valid gaming license as determined by multiple lottery agencies.

Physical Requirements:

• Ability to work extended hours across all shifts in a 24/7 work environment.

What We Offer

Perks We Offer You:

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:

• Free Basic Life Insurance
• Free Short Term & Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour / 7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.

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