Senior Director Business Line Marketing (f/m/div)

<![CDATA[ Join our dynamic Power & Sensor Systems (PSS) division, where innovation, sustainability, and strategic excellence come together. As our new Senior Director Business Line Marketing for Power Switches, you\'ll play a pivotal role in driving strategic initiatives, enabling business outcomes, and fostering cross-functional collaboration. Be part of a passionate, forward-thinking team — chip in and apply today!

You will act as a central enabler for the Business Lines strategic direction and market success. In this high-impact leadership role, you’ll coordinate and execute go-to-market initiatives, steer business optimization, and shape future-proof strategic frameworks across our Business Line.

Your new key responsibilities include:

• Drive and execute go-to-market strategic initiatives for Power Switches and deploy corporate-level programs across the Business Line (e.g., PSS Up!, Digitalization, New Go To Market)
• Co-create comprehensive strategic frameworks in collaboration with key stakeholders, ensuring alignment with corporate goals and market trends
• Lead business management, analysis, and optimization efforts – providing actionable recommendations, guidance, and enablement for strategic initiatives
• Oversee critical planning processes, including Capacity Planning (VRFC, MinMax) and Financial Planning (FRFC, Outlook), ensuring informed and agile business decisions
• Analyze pricing dynamics and market signals, delivering insights and recommendations to maintain competitive advantage
• Orchestrate Product Lifecycle Management activities, covering demand management, capacity allocation, and business enablement strategies
• Promote cross-Product Line enablement initiatives by standardizing and continuously improving go-to-market tools and materials
• Champion customer success enablement, maintaining support platforms, facilitating training and ensuring customer-facing teams are equipped for success
• Consolidate and deploy multi-source business models and operational strategies, ensuring cohesive execution across business functions
• Communicate high-impact initiatives effectively, driving topics like complexity reduction and cost optimization
• Lead the strategic deployment and implementation of frameworks such as the MTC (Market-to-Customer) model
• Represent the Business Line at key customer events and engagements, in close alignment with Product Lines and Sales, contributing to pricing strategy discussions and commercial reviews

You are a great fit for this role if you have:

• A technical or commercial degree (e.g., Electronics/Electrical Engineering, Industrial Engineering, Business Administration or similar); MBA strongly preferred
• A minimum 10 years of professional experience in the semiconductor industry with a strong focus on power and a proven track record of driving revenue growth through successful marketing strategies
• Demonstrated the ability to lead and develop high-performing, cross-functional global teams
• Exceptional organizational and interpersonal skills, including the ability to manage priorities, meet deadlines under pressure, and communicate confidently and persuasively at all levels
• A strong business acumen to understand and articulate the value proposition of the company\’s offerings
• Fluency in English

We offer competitive salaries and additional benefits based on your performance, experience and qualification. When staffed in Austria, the employment is in accordance with the collective salary and wage agreement for employees of the electrical and electronics industry, employment group K (https://www.feei.at/wp-content/uploads/2023/05/minimum-salaries-white-collar-workers-2024.pdf). The monthly salary is paid 14 times p.a. We offer a higher compensation depending on your expertise and skills.

Payment Scale: GG15
Posting Date: 23.04.2025

Contact:
Melanie Happerger, MSc, LinkedIn

#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?

– Power & Sensor Systems (PSS) drives leading-edge power management, sensing, and data transfer capabilities –
The PSS division powers decarbonization and digitalization with a wide range of energy-efficient and digital solutions. PSS semiconductors help avoid carbon emissions, use resources sustainably, manage power effectively and intelligently, give ‘things’ smart senses, and process data quickly and reliably. The portfolio includes power, connectivity, RF, and sensor system technologies to develop smaller, lighter, smarter, and more efficient solutions for consumer devices, smart home/building applications, robotics, computing and data centers, charging devices, power tools, and much more.

The next generation of silicon and wide-bandgap (SiC and GaN) solutions provides unparalleled performance and reliability for 5G, big data, and renewable energy applications. These materials are paving the way for further energy and carbon savings. Highly precise XENSIV™ sensor solutions are enabling IoT devices to react intuitively to their surroundings for seamless user interactions while audio amplifiers bring exceptional sound experiences to smart speakers and other audio use cases.

Click here for more information about working at PSS with interesting employee and management insights and an overview with more #PSSDreamJobs.

At Infineon in Villach you shape the technologies of tomorrow and work in an international environment with more than 4700 colleagues from over 70 nations. Your personal contribution will be valued and appreciated as the cornerstones of our success. And all that in beautiful surroundings which guarantee a high quality of life.

The City of Villach is located in the center of Carinthia, Austria’s southernmost province, in close proximity to the Italian and Slovenian border. Due to its particular geographic location and the outstanding natural beauty of the region, Villach and the whole province of Carinthia have for generations been popular holiday destinations for people from all over the world. Living in Austria also has many social, health-care-related and economic perks. The country’s social and health care system is among the best in the world and for decades numerous international surveys have singled out Austria as a particularly safe and wealthy country with a high quality of life. Villach benefits from its status as a “small town”, offering everyday living at affordable prices in an outstanding setting.

Find out what you like most about Villach and join us:
https://www.welcome2villach.at/

We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.
Click here for more information about Diversity & Inclusion at Infineon.

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