Manager Social Media - BU Originals, temp until 30.04.26 (m/f/d)

Manager Social Media – BU Originals, temp until 30.04.26 (m/f/d)

PURPOSE

The Manager Social Media develops the social media strategy for the BU, in order to drive engagement and excitement of the social communities. This would include driving the activation approach and working closely on the development and creation of social content.

KEY RESPONSIBILITIES

• Support the definition of the overall social strategy for the business unit, including content, social activation and storytelling framework.
• Work with Brand Management function to develop social activations and content for all brands digital and social networks.
• Drive global launch plans around key stories and content for the brand social platforms.
• Support the development and the overall business unit voice and social publishing calendar.
• Maintain the relationship with regional and market stakeholders to ensure alignment of the global strategies on a local level and closely involving and the global newsroom network.
• Develop connection plans for further campaign initiatives between adidas.com and brand social networks.
• Develop outreach initiatives to strengthen the brand and business unit specific personality and voice within the industry.
• In partnership with the Digital Analytics team, establish relevant metrics to map the impact of social media activities and amend strategies based on learnings and patterns.

KNOWLEDGE, SKILLS AND ABILITIES

• Good interpersonal/communication skills.
• Some experience in marketing campaign development and execution.
• Some experience as an interactive strategist, community manager or directly related experience.
• Ability to manage the implementation of a strategic campaign within the social media space.
• Some experience in social media moderation and conversation analysis.
• Natural story-teller and visual communicator.
• Understanding and some experience of the digital landscape and all social media channels.
• Organizational skills.

QUALIFICATIONS

• Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus.
• 4+ years’ industry and / or relevant work experience.
• Fluent written and spoken English language skills.

CULTURE AND VALUES

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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