Product & Application Marketing Manager – IoT products (f/m/div)

<![CDATA[ We are looking for a dynamic and innovative Product & Application Marketing Manager for our IoT software-enabled product portfolio. If you are someone who can combine industry insight with product marketing expertise and wants to drive the G2M and expansion of our product portfolio, this is the perfect role for you.

Job Description

In your new role, you will:

• Drive product expansion strategy within the wellness sector
• Lead requirements gathering and definition for new wellness monitoring solutions
• Orchestrate product planning and strategy for OEM partnerships
• Create compelling value propositions for different market segments
• Collaborate with sales teams to translate market needs into functional product requirements
• Build and validate business cases for new product initiatives
• Conduct voice-of-customer research and competitive analysis
• Drive product positioning and go-to-market strategies

Your Profile

As Product & Application Marketing Manager, you combine market understanding with strategic thinking and commercial acumen. You have strong analytical capabilities and can quickly grasp complex requirements. As an effective communicator, you excel at translating customer needs into clear product requirements and building consensus across partners.

You are best equipped for those tasks if you have:

• A master’s degree in engineering, Business, or a related field;
• 3-5 years of experience in product/application marketing in consumer products
• Proven track record of driving B2B business growth through proactive initiatives
• Demonstrated ability to work effectively with product engineering teams
• Strong analytical and business case development skills
• Excellence in stakeholder management and requirements documentation
• Experience in OEM partnership development preferred
• Fluent written and spoken English; additional languages are a plus

Contact:
Darana Andrade, LinkedIn

#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?

We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.
Click here for more information about Diversity & Inclusion at Infineon.

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