Manager Category -Training -Europe (m/f/d)

Manager Category – Training – Europe (m/f/d)

Purpose & Overall Relevance for the Organization:

• Supports the Director Business Unit and Senior Manager Category in executing the Europe short and medium-term objectives for training, responsible for delivering across all KPIs.
• Implements global strategies in a locally relevant way for Europe, considering different consumer needs and distribution channels.
• Influences the development of global strategies by providing clear and relevant commercial input regarding consumer needs, market particularities, and channel requirements.
• Collaborates regularly with global counterparts to identify market opportunities and maximize net sales and profitability within global and European strategic parameters.

Key Responsibilities:

• Responsible for range selection and alignment within parameters set by the Europe CTC Range Architecture team to meet KPIs.
• Manages all aspects of category management, including segmentation, to meet KPIs such as efficiency, productivity, overlap, top line, and margin.
• Holds accountability for pricing strategies across Europe, including harmonization plans to meet KPIs.
• Supports global and country sell-ins to retailers and assets where required.
• Contributes to global sell-in tools and creates augmented tools with Category Brand Communications where necessary.
• Ensures input from countries into global processes for category management.
• Handles KPI reporting for the category and performs scenario analyses with the BU Analyst.
• Participates in seasonal, yearly, and SBP planning for the category.
• Understands the European retail environment, including distribution, share of buy, competitor ranges, and pricing strategies.
• Supports major product launches and presentations to ensure effective sell-in processes.
• Provides a framework for team performance management, coaching, and development of junior team members.

Key Relationships:

KPIs include Net Sales, Gross Margin, Standard Margin, Brand KPIs, and Market Share in top 5 markets. Focus on category and range efficiency, especially global range components.

Knowledge, Skills, and Abilities:

• Strong connection to Training, Fitness, or GYM sectors.
• Engaged team player with high professional maturity.
• Excellent communication and influencing skills; fact-based decision-making.
• Strong analytical, organizational, and process-oriented skills.
• Experience in cross-functional marketing, sport, fashion/lifestyle categories, and category management.
• Consumer-focused with product and ranging experience, balancing brand and commercial goals.
• Broader business acumen, attention to detail, and ability to work under pressure.
• Flexible to travel internationally; proficient in MS Office; fluent in English; additional languages are advantageous.

Minimum Qualifications:

• University degree in business, preferably with marketing and sales focus, or equivalent professional experience.
• At least 3 years of merchandising, cross-functional marketing, or sales experience.
• Experience in a European market is required.

At adidas, we foster a winning culture built on behaviors like courage, ownership, innovation, teamplay, integrity, and respect. We celebrate diversity, support inclusiveness, and are committed to equal opportunity employment.

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