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- Aufgaben: Lead digital content strategies and inspire teams to create impactful brand marketing.
- Arbeitgeber: Join Henkel, a global leader in consumer brands like Persil and Schwarzkopf.
- Mitarbeitervorteile: Enjoy a vibrant culture, opportunities for growth, and a chance to make a sustainable impact.
- Warum dieser Job: Be at the forefront of digital innovation and shape the future of brand marketing.
- Gewünschte Qualifikationen: Experience in digital marketing and leadership; creativity and trend awareness are key.
- Andere Informationen: Collaborate with global teams and agencies to drive excellence in content creation.
Das voraussichtliche Gehalt liegt zwischen 72000 - 84000 € pro Jahr.
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Design and implement strategic frameworks (Content, Social Media, etc.) that guide digital brand marketing initiatives. Establish clear guidelines per channel and best practices for content creation and digital assets.
- Provide creative direction and inspiration to digital brand marketing (DBM) managers. Foster innovation by keeping the team abreast of the latest trends, technologies, and best practices in digital content creation.
- Collaborate with various creative digital agencies / content creators to support DBMs in developing cutting-edge content that resonates with target audiences. Act as a liaison between the Content Excellence Partners (Creative X, Vidsy, etc.) and Global Brand Teams to integrate best practices and innovative digital solutions.
- Lead the Global DBMs, who report solid line to the Global Brands/Categories with a dotted line in a matrix structure: Provide strategic guidance and mentorship, ensuring content excellence across all brand touchpoints. Conduct regular training sessions and workshops to elevate the skills and knowledge of digital brand marketing managers. Ensure new hires are onboarded and trained. Stay updated with industry developments and ensure the team is continuously learning and evolving. Encourage a culture of continuous improvement and professional growth within the team.
- Facilitate regular communication and collaboration between key countries and regional teams to share insights, successes, and learnings.
- Create standardized processes and workflows for collaborating with regions & agencies, ensuring efficiency and alignment with brand standards.
- Impact campaign quality & performance metrics, production efficiency & ROAS.
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Head of Digital Content Excellence (d/f/m) Arbeitgeber: Henkel AG & Co. KGaA
Kontaktperson:
Henkel AG & Co. KGaA HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Head of Digital Content Excellence (d/f/m)
✨Tip Number 1
Familiarize yourself with the latest trends in digital content marketing. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you speak confidently about innovative solutions during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in brand management. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented strategic frameworks in previous roles. Highlight your ability to foster innovation and lead teams towards achieving content excellence.
✨Tip Number 4
Showcase your understanding of performance metrics and how they impact campaign quality. Be ready to discuss how you've used data to drive decisions and improve content strategies in past positions.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Head of Digital Content Excellence (d/f/m)
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities and expectations outlined in the job description. Highlight your relevant experience in digital content creation and strategic marketing in your application.
Showcase Your Creativity: In your application, provide examples of how you've successfully implemented innovative digital marketing strategies or content frameworks in previous roles. Use specific metrics to demonstrate the impact of your work.
Highlight Leadership Experience: Since the role involves leading teams and mentoring others, emphasize your leadership skills and experiences. Share instances where you have guided teams towards achieving content excellence and fostering a culture of continuous improvement.
Tailor Your Application: Customize your CV and cover letter to reflect the language and values of Henkel. Mention their brands and how your vision aligns with their goals for sustainable growth and innovation in digital content.
Wie du dich auf ein Vorstellungsgespräch bei Henkel AG & Co. KGaA vorbereitest
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in designing and implementing strategic frameworks for digital marketing. Highlight specific examples where your strategies led to measurable improvements in campaign performance.
✨Demonstrate Your Creative Direction Skills
Share instances where you provided creative direction to teams or projects. Discuss how you inspired innovation and kept your team updated on the latest trends in digital content creation.
✨Highlight Collaboration Experience
Emphasize your ability to collaborate with various stakeholders, including creative agencies and global brand teams. Provide examples of successful partnerships that resulted in impactful content.
✨Focus on Continuous Improvement
Talk about your commitment to professional growth and continuous learning. Mention any training sessions or workshops you've conducted and how you've fostered a culture of improvement within your teams.
