CPA Off Trade Channel Lead (f/m/d)

YOUR OPPORTUNITY Calling all Off Trade experts!

A fantastic opportunity to join the Commercial Planning & Activation (CPA) team to lead the Off Trade channel.

You will be responsible for the flawless execution of a BTL plan that positions Bacardi as one of the industry leaders in activation.

Putting shopper at the heart to win along the path to purchase, whilst building trusted partnerships with our priority customers to fuel long-term growth.

As the CPA Off Trade Channel Lead your responsibility will extend to create the best channel plans for our brands and to coordinate the implementation of the strategy across the team of CPA Managers.

Being a natural leader, at ease pivoting between short and long-term decision making, you will be comfortable operating at pace and leading projects from start to finish, with a passion for coaching/people development.

These are all essential skills needed to excel within this role.

RESPONSIBILITIES

• Build the Off Trade BTL activation plan aligned to the market priorities at a brand, customer and channel level.
• Working in partnership with Commercial to build the path to win profitable market share, whilst ensuring close alignment with Consumer Marketing to align campaigns across channels and amplify investment impact.
• Drive a renewed focus on performance and shared accountability against targets.
• Leveraging Availability, Visibility and Promotion reporting dashboards to focus the Commercial & CPA organization on the job to be done.
• Having honest conversations that bring cross functional teams together to solve in a timely manner.
• Work in partnership with Europe Channel Marketing to apply toolkits and guidelines at a local level.
• Encouraging partnership between Region & Local to ensure the market needs are captured in line with process.
• Delivering change management locally, driving more standardization around key programs/pillars.
• Lead the IAP activity build for the channel.
• Balancing shopper, customer, brand perspectives.
• Ensuring translation from ambition to targets ahead of the financial year starting.
• Customer facing role, having a direct relationship with 1-2 priority retailers in the Channel.
• An inspirational leader, seen as a channel expert.
• Passionate about winning in the marketplace and putting Primo development at the heart of the growth agenda.
• With direct responsibility for leading a team of CPA Managers.
• A key member of the Business Unit Leadership team, supporting the direction and delivery of the market ambition.
• Maximise ROI from A&P, keeping the channel discussion focused on proven growth drivers.
• Decision making based on insights, integrating M&E into the business rhythm for the channel.
• Ownership of all local secondary packaging propositions.
• Including the Innovator process.
• Business partner for the channel JBP process, forming part of a cross functional project team.
• Remains abreast of legal regulations in the industry for the Country.

SKILLS

• Channel expert, with advanced knowledge of how the priority customers operate, the key barriers to success and how to win through partnership.
• An experienced Coach, with a passion for people development and building a high-performance team.
• Agile decision-making, at ease leveraging strengths to build and nurture a high-performance team.
• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• Setting the example for a team of CPA Managers.
• Strong communicator, skilled at removing complexity and driving clarity across multiple functions.
• Agile in adjusting their style to the audience, internally and externally.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
• Taking a total marketing perspective to bring CPA, Consumer Marketing and Sales together to win collectively.
• Natural ability to inspire and lead agencies to adapt and deliver BTL winning programs.
• Committed to leaving a legacy, always planning two steps ahead for long-term success.
• Fluent command in German & English. Essential.

EXPERIENCE

• Minimum 5 years experience mid / senior level within Marketing or Commercial.
• Preferably within a Premium / FMCG background.
• Advanced knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
• Detailed understanding of customers, their needs and how to win through partnership.
• History of successfully leading high performance teams and championing development is preferred.
• Evidence of being an inspirational coach, be that with direct or indirect reports, is essential.
• Advanced in taking strategic decisions based on their knowledge of the brands, customers, categories, and channel.
• Proven track record in positive stakeholder management.
• Experience of developing and executing marketing programs (ATL or BTL) is preferred.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.
• PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental

Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.

You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
• You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
• OUR CULTURE
• Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
• Family; We treat each other, and our communities, like Family. Always.
• Founders; The spirit of entrepreneurship is at the heart of everything we do.

We see the business as if it’s our own.

We do the right thing for the business, and we all take accountability for our work.

• LEADERSHIP AGILITY
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental

Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.

You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
• You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
• Disclaimer

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.

We promote a working environment where all employees are treated and rewarded fairly.

We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

S. applicants have rights under Federal Employment Laws.

Perks of Working for us

• Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (i. e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing Medical
• Critical Illness
• Life Insurance Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
• Some benefits may be subject to an employee contribution.
• Some benefits may be fully or partially subsidized.
• Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Are you ready to unleash your potential?

Bacardi is the world´s largest privately-held international spirits company.

More than 8,000 people across the globe work toward a common purpose to Make Moments Matter.

At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality.

And have plenty of fun along the way!

BE FEARLESS We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY We treat each other, and our communities, like family.

We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy.

We treat this business as if it was our own.

We do the right thing for the business and take accountability for our work.

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