Influencer Marketing Manager (m/f/d)

Job Overview

Influencer & Creator Marketing Manager – European Central Markets (Germany, Austria, Switzerland) – fixed‑term contract until December2027, hybrid working model.

Core Responsibilities

• Drive growth in the European Central markets through insight‑led earned‑first executions, igniting third‑party conversations that reinforce LEGO brand values.
• Own the EUC creator strategy end‑to‑end: annual planning, budget management, campaign execution, content approvals, post‑campaign analysis and performance measurement.
• Translate data into valuable insights and align global/regional communication strategies to local market needs.
• Ensure Influencer and Creator concepts are aligned with local integrated marketing and go‑to‑market roll‑outs.
• Steer local agency and talent‑management partners, ensuring quality, cost efficiency, brand fit and delivery of best practice.
• Collaborate cross‑functionally with PR, Events, owned social media, brand management, sales and global functions to represent local requirements and maximize ROI.
• Brief, negotiate, contract, approve content, secure usage rights and manage community relations with creators and top‑tier talent.

Qualifications

• Proven work experience in Influencer & Creator Marketing.
• Track record in generating impactful creator campaigns and full‑funnel campaigns.
• Strong network of DACH creators, talent managers and agencies.
• Deep platform fluency (TikTok, Instagram, YouTube) and experience with tools such as CreatorIQ, Kolsquare, or similar.
• Excellent negotiation, relationship‑building and project‑management skills.
• Analytical mindset with KPI management experience.
• Solid understanding of German influencer marketing regulations and contract essentials.
• Experience in agency‑steering and managing budget against targets.
• Experience in event management and paid media amplification is a plus.
• Strong collaborator in internal functional teams and with external agencies.
• Fluent in English.

Benefits

• Family Care Leave – enhanced paid leave options.
• Life and disability insurance coverage.
• Well‑being resources and community‑building opportunities.
• Colleague discount from day1.
• Bonus scheme tied to performance goals.
• Hybrid work policy – average 3 days per week in office.

EEO Statement

We strive to create a diverse, dynamic and inclusive culture where everyone feels safe, valued and belongs. The LEGO Group is fully committed to equal employment opportunity and equal pay, welcoming applicants from all backgrounds. Candidates offered positions with high engagement with children are required to complete Child Safeguarding Background Screening as a condition of the offer.