Director of Economy & Business Analytics

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Our Story

At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

At Wooga, we craft emotionally engaging mobile games for millions. We’re looking for a strategic leader to join us as Director of Economy & Business Analytics — someone who can architect impactful in-game economies and leverage business insights to shape the long-term success of our products.

You’ll define the systems that guide player behavior and engagement (Economy), while also owning the performance intelligence that informs product decisions (Business Analytics). You won’t just support product strategy — you’ll help set it.

What You’ll Do on the Economy Side

• Lead the Economy team and own the design of the in-game economy — including currencies, rewards, progression loops, and pricing
• Balance player motivation with revenue goals, ensuring systems feel rewarding and commercially sound
• Guide the development of economic features from concept through LiveOps — tuning for retention, fairness, and growth
• Partner with departments across the studio to ensure the game economy supports player segmentation, LiveOps planning, content strategy, and overall business goals
• Act as a thought leader in economy design while thinking creatively about solutions that enable and empower the organization rather than block it

What You’ll Do on the Business Analytics Side

• Lead the Business Analytics team and oversee analysis around key business and player behavior metrics
• Turn data into decisions: diagnose performance issues, identify new opportunities, and inform product direction
• Build forecasting models and performance dashboards to support strategic planning and LiveOps tuning
• Collaborate closely with Data Science to ensure Economy and Business Analytics efforts are aligned and complementary
• Elevate Business Analytics as a creative tool — not just for measurement, but for insight and innovation

What We’re Looking For

• Proven experience in F2P mobile games, with deep expertise in both economy design and business performance analysis
• Track record of leading game economies through all stages — from early design to live operation
• Strong analytical skills, with hands-on experience using dashboards, cohort analysis, and forecasting tools
• A strategic, systems-thinking mindset with a bias for action and iteration
• Strong communicator and collaborator, comfortable aligning stakeholders across Product, Design, and UA
• Experience leading multidisciplinary teams and mentoring talent across design and analytics

Why Wooga? We believe that a great economy and sharp analytics are the backbone of unforgettable player experiences and sustainable games. Join us and help define how they come together to power the next generation of story-driven mobile games.

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes – thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

Our Promise

• Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
• We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
• Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
• Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
• Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
• With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad.

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!

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