Digital Marketing Manager

Alexander Daniels Global are working with an innovative software company who have developed a unique solution to simplify data preparation. Supporting a range of different vertical markets, our clients’ solution is used by a range of customers from large enterprise organisations, to small and medium sized businesses and individual designers. Their platform, which can be delivered ‘on-premise’, or delivered through cloud, allows for automated 3D data processing.

They are now looking for a Digital Marketing Manager to join the business with a ‘Growth Hacker’ mindset to help them increase their visitors and subscribers, improve the overall visibility of the product online and establish a community and evangelism around their product.

This is a newly created role and will be responsible for the following:

• Creating and implementing a marketing development plan;
• Developing content for digital marketing campaigns aimed at lead generation;
• Create SEO pages and similar online material to drive traffic, including continuous analysis of keywords, search ranking, etc.;
• Write blog posts, creating content for landing pages, case studies, white papers, presentations, video scripts and web pages;
• Manage social media;
• Oversee marketing automation;
• Engage with media partners;
• Create and send out a regular newsletter.

Requirements

In order to be considered for the Digital Marketing Manager position you will be an experienced digital marketer, but importantly you will have a ‘growth hacker’ mindset. You will consider and deploy creative tactics to build engagement and awareness with the clients innovative solution.

You should have a track record of delivering measurable outcomes in performance marketing, including; lead generation, website visits, increased engagement and followers on social media, etc. You will have a background in technical B2B marketing and a passion for innovative software products. Experience or education in Data Science, Engineering, Computer Science, or something similar would be highly advantageous. Equally experience in 3D, VR/AR, XR, Data Processing or eCommerce Tooling, would also be useful.

You will be skilled in SEO page creation, have used Google Analytics, or similar analytics platforms and understand the concept of A/B testing. Furthermore you will be confident creating content, managing social media, developing newsletters and leading webinars.

Benefits

In return for your ideas and creativity, you will be rewarded by joining a highly diverse and international team, working for a young and dynamic company. VC backed, recently funded and growing quickly, you will play a pivotal role in their future growth. You will have a broad and challenging role with opportunities for professional and personal growth. The position is offered on a fully remote basis, with candidates being considered from anywhere in Europe. Despite working remotely you will be invited to regular team events. You will be able to define your own work schedule and will work within a modern and forward thinking culture.

#J-18808-Ljbffr