Marketing Lead TECAS

Marketing Lead – TECAS (Trauma, Extremities & Craniomaxillofacial), Umkirch, Germany

De Puy Synthes is recruiting a Marketing Lead to drive the TECA marketing agenda in Germany.

The role owns the local go‑to‑market strategy, leads a cross‑functional marketing team and works closely with EMEA and global marketing to translate regional and global priorities into locally relevant, compliant and high‑impact initiatives.

The position reports to the BU Director TECAS Germany and is based in Germany with regular travel to customer sites, congresses and cross‑functional meetings.

Key Responsibilities

• Define and implement the local TECA marketing strategy and annual commercial plan in alignment with EMEA and global objectives.
• Lead, coach and develop the local marketing team (Product Managers, Asset Managers, Business Development Managers): set objectives, monitor performance, and build functional capabilities.
• Own end‑to‑end product launches: develop positioning, value propositions, clinical and economic value stories, pricing approach, launch plans and readiness checklists.
• Drive portfolio strategy and life‑cycle management: segmentation, portfolio optimization, master data quality and prioritization of investments.
• Conduct market, customer and competitor analyses to identify growth opportunities, white spaces and potential new business models or service offerings.
• Partner closely with Sales to design account‑level adoption programs, training and clinical education initiatives; translate field insights into marketing actions.
• Align with cross‑functional stakeholders (Finance, Planning, Supply Chain, Regulatory, Ortho Kit/Consignment, Field Service, Added Value Solutions) to ensure integrated execution and operational readiness.
• Monitor commercial KPIs (revenue, margin, price/volume/mix, ROI) and implement corrective actions when performance deviates from plan.
• Lead local congress, event and medical education strategy: manage agency partners, content, budgeting and onsite execution.
• Ensure full compliance with applicable regulatory, legal and internal governance requirements (e. g., HCC, CE/MDR, complaint handling) and maintain thorough documentation and risk mitigation plans.
• Develop and maintain strong relationships with key opinion leaders (KOLs), clinical champions and healthcare payer stakeholders to support evidence generation and uptake.
• Drive internal and external communication of portfolio strategy with consistent messaging, stakeholder alignment and change management support.
• Key Interactions
• Sales leadership and field force
• Clinical Affairs / Medical Affairs
• Finance, Planning & Strategy teams
• Regulatory & Quality Assurance
• Supply Chain / Logistics / Ortho Kit management
• External agencies and medical education partners
• Key Opinion Leaders, hospital management and procurement
• Success Measures (first 12 months)
• Clear, actionable local commercial plan aligned with EMEA/global priorities and approved by leadership.
• Successful execution of at least one major product launch or major lifecycle initiative with measurable adoption outcomes.
• Improvement in portfolio master data quality and clearer prioritization of investments.
• Positive trend in revenue, margin and price/volume/mix against plan for assigned portfolio.
• Strengthened relationships with KOLs and measurable increase in customer engagement activities.
• Profile
• Bachelor’s or Master’s degree in Business Administration, Marketing, Life Sciences, Biomedical Engineering or a related field (or equivalent professional experience).
• Several years of progressive experience in marketing and sales of medical devices, ideally within traumatology, orthopedics or TECA related areas.
• Demonstrable track record of building and executing commercial strategies, leading product launches and delivering measurable business results.
• Strong commercial and financial understanding, including pricing, margin management, budgeting and ROI assessment.
• Experience leading cross‑functional initiatives and influencing stakeholders within a matrix organization.
• Proven leadership experience in developing and coaching team members; strong people management skills.
• Excellent analytical, planning and project management skills, with a pragmatic and results‑oriented approach.
• Outstanding communication and presentation skills, able to engage clinical and executive audiences.
• High level of digital literacy and proficiency in MS Office (advanced Excel and Power Point); experience with CRM and sales enablement tools (e. g., Showpad) is advantageous.
• Fluent in German and English (written and spoken).
• Willingness to travel within Germany and occasionally to EMEA/global meetings.
• Personal

Attributes: Strategic thinker with hands‑on execution capability.

Collaborative, inclusive leader who builds trust and aligns teams.

Comfortable working in an agile, fast‑paced environment and managing ambiguity.

Customer‑centric mindset with a strong focus on improving clinical and economic outcomes.

High integrity and commitment to compliance.

What We Offer

Competitive, above‑market compensation and benefits package, including company pension scheme and additional employee benefits.

A dynamic international environment with strong development and career progression opportunities.

Structured onboarding, role‑relevant training and access to cross‑functional development programs.

Exposure to multiple new product launches and attractive market dynamics.

Support for work‑life balance and programs for early career development.

Benefits

In addition to base pay, we offer an annual bonus with set target (% of pay) depending on pay grade/location, vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well‑being reimbursement, programs for financial, physical and mental health.

We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees (and in some locations’ eligible dependents) can participate in several insurance plans.

Equal Opportunity

De Puy Synthes is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as De Puy Synthes.

The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements.

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of De Puy Synthes and your employment would be governed by De Puy Synthes employment processes, programs, policies, and benefit plans.

Johnson & Johnson is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law.

We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs.

If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www. jnj. com/contact-us/careers, internal employees contact Ask GS to be directed to your accommodation resource.

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