Growth Marketing Manager (Web Funnels, Subscriptions)

pWe're looking for a bGrowth Marketing Manager /b to join our flagship B2C AI product and own one of its product lines end to end - from how it's positioned and sold, through the web funnel, to the unit economics that make it profitable. /p h3Responsibilities /h3 ul liOwn your product lines. Launch new directions and scale existing ones, from the first funnel version to stable growth. /li liBuild and improve funnels. Quizzes, onboarding, paywalls, upsell flows, web2web and web2app journeys. You build and edit them yourself in our Funnel Builder. /li liShape the offer and monetization. Trials, pricing, rebill frequency, upsells, and product positioning for a specific audience. /li liTest constantly. Form hypotheses, prioritize them by expected impact, run A/B tests, and read results honestly. /li liWork hand in hand with UA and creative. Brief new creatives and variations, take part in testing and scaling Meta campaigns, and make sure what the ad promises is what the funnel delivers. /li liUnderstand the audience and the market. Research user pain points and motivations, break down competitor funnels and creatives, and bring ideas for new products. /li liStay on top of the numbers. Step-by-step funnel CR, CPB, pLTV, ROI, PAM. Know which lever moves the economics most. /li /ul h3How We'll Know It's Working /h3 ul liThe product line you own becomes PAM-positive and keeps trending up. /li liTests run in a steady flow, and every one ends with a clear takeaway. /li liYou handle day-to-day funnel, offer, and creative work on your own, without waiting for other teams’ capacity. /li /ul h3What We Look For /h3 ul li2-3+ years in growth, product marketing, or performance marketing for subscription products (web or mobile). /li liHands-on experience building and optimizing funnels: quizzes, onboarding, paywalls. You can show what you changed and what it led to. /li liStrong grasp of subscription unit economics: trial rebill, LTV, CPB, ROI, cohort logic. /li liSolid understanding of how Meta Ads buying works, so you can speak UA's language. /li liAbility to run A/B tests on your own and tell a real result from noise. /li liAn owner’s mindset: you see things through and don’t consider a task done until the metric moves. /li liEnglish good enough to work with a US audience and write funnel copy. /li /ul h3Nice to Have /h3 ul liExperience in astrology, wellness, self-help, or relationships. /li liExperience with US audiences aged 35+ / 45+. /li liExperience with funnel builders, Stripe, and the payments side of subscriptions (approval rates, refunds, chargebacks). /li liAbility to make a creative or a variation yourself with AI tools. /li liSQL or confident work with BI dashboards. /li /ul h3We Offer /h3 ul liA fast, data-driven environment. /li liCompetitive compensation based on your experience, expertise, and impact. /li liAccess to available AI tools. /li liReimbursement of professional courses and trainings. /li liFlexible working hours. /li liProfessional equipment and access to the necessary programs. /li liPaid vacations, sick days, and other benefits. /li liMedical insurance. /li liA variety of corporate events and team-building activities. /li /ul #J-18808-Ljbffr