Online Marketing Specialist (all genders)

Position: Online Marketing Specialist (all genders)

Location: Stuttgart, Germany

Job Id: 986

# of Openings: 1

Shaping the future of energy storage

At A123 Systems, we\’re driving the transition to cleaner, more efficient energy solutions with advanced lithium ion storage technologies. Our cutting-edge battery systems offer superior energy density, safety, and durability, helping vehicle manufacturers achieve exceptional performance while reducing their environmental footprint.

Our expertise goes beyond automotive applications. In addition to high-voltage batteries for electric and hybrid vehicles and low-voltage solutions that improve efficiency, we also produce energy storage systems (ESS) designed to optimize energy use, support the integration of renewable energy sources, and provide reliable backup power.

As an Online Marketing Specialist (w/m/d) at A123 Systems GmbH, you will be at the forefront of driving our digital presence in the automotive and ESS sectors across Europe. You\’ll lead B2B and B2C marketing initiatives, including managing online campaigns, optimizing e-commerce platforms, and building the company website. Working closely with our marketing team, you\’ll develop and implement creative digital strategies, increase our social media reach, and create compelling content. You\’ll also manage key agency relationships and support the Marketing Manager in driving growth and brand awareness.

Responsibilities:

1. Build a digital marketing network for multi-channel activities to increase reach, awareness, lead generation, and conversion.
2. Maintain and develop the website along the customer journey, localizing into multiple languages.
3. Support and develop SEO strategy.
4. Set up and maintain online shops, manage all marketing-related after-sales issues in a legally compliant manner.
5. Manage, monitor, and develop social media channels.
6. Set up, implement, and manage SEA campaigns.
7. Monitor, analyze, and optimize all online activities using standard tracking and analysis tools.
8. Create and translate content (German English), create graphics.
9. Contribute to the annual marketing plan.
10. Work closely with service providers and internal teams to ensure a customer-focused approach.
11. Provide general support to other marketing activities.

Education & Experience:

1. Successfully completed commercial training or business studies with a focus on marketing or online media.
2. At least 2 years experience in digital marketing.
3. Experience of social media platforms and tools.
4. B2B2C marketing background.
5. Experience in the solar/battery energy storage and automotive markets preferred.

Knowledge, Skills, and Abilities:

1. A solid understanding of the core technology and its benefits, and identification of its unique selling points.
2. Understanding of the solar/BESS market and its key distributors.
3. Creative thinker and team player who thrives in a start-up culture with minimal or evolving policies and procedures.
4. Goal and team-oriented, strong communication skills.
5. Ability to negotiate with external agencies.
6. Creative and proactive approach.
7. Software and IT skills and an affinity for new technologies and digital trends.
8. Initiative, reliability, and quick comprehension.
9. Proficient in MS Office, analysis tools, and ideally Adobe Creative Cloud.
10. Excellent German and English language skills.
11. Good feel for online campaigns, online copywriting, and online visual language.

We offer:

1. Flat hierarchies & creative freedom: Your ideas count and your work has a direct impact.
2. Team spirit: A supportive, warm atmosphere with helpful colleagues.

Onboarding & Development:

1. Comprehensive onboarding: An induction plan, mentoring, and support right from the start.
2. Career development: Continuous training, individual career planning, and global project work.
3. Attractive salary package with notebook and mobile phone.
4. 30 days holiday per year for a good work-life balance.
5. Company pension scheme.
6. Urban Sports membership.
7. E-bike leasing discount.
8. Home office options.

For any inquiries, please contact us at:

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