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- Aufgaben: Drive digital marketing strategies to boost demand and capture leads.
- Arbeitgeber: Join Aareon, the top SaaS provider for the European property industry.
- Mitarbeitervorteile: Enjoy 30 vacation days, flexible work options, and personal development opportunities.
- Andere Informationen: Work remotely or hybrid from various locations in Germany.
- Warum dieser Job: Be a pioneer in modern revenue marketing with a supportive, diverse team.
- Gewünschte Qualifikationen: Bachelor's in Marketing and 2-3 years of B2B digital marketing experience required.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
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Digital Marketing Specialist (m/f/d)
Apply remote type Hybrid locations Köln (UTS) Berlin (Deutschland GmbH) Mainz (Deutschland GmbH) Hamburg (Deutschland GmbH – Jarrestraße) Dortmund (Deutschland GmbH) time type Full time posted on Posted 2 Days Ago job requisition id JR100789
Aareon is the leading provider of SaaS solutions for the European property industry. With our software, we digitise and connect the industry and support our clients in optimising processes and acting more sustainably. Our solutions address the major challenges of our time: climate change, housing shortage and skills shortage.
We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.
Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!
We are looking for a Digital Marketing Specialist (m/f/d) to join the Revenue Marketing Team in DACH. As a specialist in demand generation and growth tactics you are the subject matter expert on all things digital marketing. With your growth mindset you will ensure that you expand our reach into our target audiences, generate demand and capture leads.
Being part of a multi-disciplinary team you collaborate with your colleagues from content marketing, sales and product management to define and execute the best strategy to drive demand for Aareon Verwaltung, our business unit that is dedicated to serve the needs of Property Managers (third-party administrators and homeowners associations).
This is your opportunity to be a trailblazer and a pioneer as we transition to modern revenue marketing. We are the leader in the industry, we’ve got the marketing technology in place and a great team of professionals, all we need now is for you to add your passion, drive and skills to the mix to propel to the next level.
Your Tasks:
- Grow new logo acquisition using digital channels
- Increase inbound traffic, lead generation and on-site conversion for the Aareon Verwaltung product portfolio
- Multi-channel digital marketing – you own the digital channels and platforms such as Linkedin and Google. You manage and execute the digital campaigns on paid and owned channels to drive inbound
- Build and optimize an effective customer marketing programme comprising of digital nurturing campaigns and product-led growth initiatives
- Marketing automation – as the expert user of HubSpot you design, execute and optimize e-mail marketing campaigns, nurture flows and landing pages
- You support digital commerce initiatives and improve the online purchasing experience
- Full funnel reporting – you analyze data, monitor progress and take accountability for results. You ensure that all the relevant data from web, advertising platforms is reported back in Hubspot and Salesforce.com Sales Cloud
Your Profile:
- Bachelor degree in Marketing, complemented with digital marketing certifications
- 2-3 years of B2B digital marketing experience, preferably in a high volume, high transaction market
- Fully proficient in Marketing Automation (HubSpot, Marketo or similar)
- Proficiency and hands-on experience in managing campaigns on all main ad platforms, CRO and SEO
- Deeply familiar with Google analytics, Salesforce reporting (knowledge of and experience with attribution is a plus)
Our Benefits:
- 30 days of vacation as well as vacations on December 24th and 31st
- Work-life-balance through flexible and mobile work
- Future-oriented workplace in the growth segment of IT solutions on a stable foundation
- Room for personal development through individual training
- JobRad for living, working and cycling
Become part of Aareon and digitise the European property industry together with us.
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Digital Marketing Specialist (m/f/d) Arbeitgeber: Aareon Group
Kontaktperson:
Aareon Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Digital Marketing Specialist (m/f/d)
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in B2B contexts. Understanding the nuances of demand generation and growth tactics will help you stand out as a candidate who is not only knowledgeable but also passionate about the field.
✨Tip Number 2
Leverage your LinkedIn profile to showcase your expertise in digital marketing. Share relevant content, engage with industry leaders, and highlight your experience with tools like HubSpot and Google Analytics to demonstrate your hands-on skills.
✨Tip Number 3
Network with professionals in the property management and SaaS industries. Attend webinars or local meetups to connect with potential colleagues and learn more about Aareon's approach to digital marketing.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to drive inbound traffic and lead generation, as this will show your practical experience and effectiveness in the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Digital Marketing Specialist (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Digital Marketing Specialist position. Understand the key responsibilities and required skills, especially in digital marketing channels like LinkedIn and Google.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B digital marketing, particularly any work with marketing automation tools like HubSpot. Showcase your achievements in lead generation and campaign management.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and your growth mindset. Mention specific examples of how you've successfully driven demand and captured leads in previous roles.
Highlight Relevant Certifications: Include any digital marketing certifications you have obtained, especially those related to marketing automation or analytics. This will demonstrate your commitment to professional development in the field.
Wie du dich auf ein Vorstellungsgespräch bei Aareon Group vorbereitest
✨Show Your Digital Marketing Expertise
Be prepared to discuss your experience with digital marketing tools and platforms, especially HubSpot. Highlight specific campaigns you've managed and the results you've achieved to demonstrate your proficiency.
✨Understand Aareon's Mission
Familiarize yourself with Aareon's goals and challenges in the property industry. Show how your skills can help address issues like climate change and housing shortages, aligning your personal values with the company's mission.
✨Prepare for Data-Driven Discussions
Since the role involves full funnel reporting and data analysis, be ready to talk about how you use data to inform your marketing strategies. Bring examples of how you've monitored progress and adjusted campaigns based on analytics.
✨Emphasize Collaboration Skills
The job requires working closely with content marketing, sales, and product management teams. Share examples of successful collaborations from your past roles, showcasing your ability to work in a multi-disciplinary environment.