Auf einen Blick
- Aufgaben: Leite a transformação do marketing com tecnologia avançada e engajamento personalizado.
- Unternehmen: Líder global em saúde, promovendo vidas mais saudáveis e plenas.
- Vorteile: Salário competitivo, benefícios de saúde e oportunidades de desenvolvimento profissional.
- Weitere Informationen: Ambiente dinâmico com oportunidades de crescimento na carreira.
- Warum dieser Job: Impacte o futuro do marketing em uma empresa inovadora e global.
- Qualifikationen: Experiência em transformação digital e habilidades de liderança em ambientes complexos.
Das prognostizierte Gehalt liegt zwischen 60000 - 80000 € pro Jahr.
At Abbott, we help people live healthier, fuller lives — physically, emotionally, and socially. As a global healthcare leader with more than 107,000 employees across 160+ countries, we develop breakthrough technologies and solutions that support health at every stage of life.
Within our Established Pharmaceuticals (Branded Generics) business, we provide trusted, high‐quality medicines to over 18 million patients every day, with a strong presence in high‐growth regions such as LATAM, APAC, India, and Emerging Markets. Our broad portfolio spans essential therapeutic areas including Women’s Health, Gastroenterology, Cardiometabolic, CNS & Pain, and Respiratory, addressing critical unmet medical needs worldwide.
Abbott is a place where science, purpose, and people align — and where diverse perspectives and collaboration are key to delivering meaningful impact for patients.
We are currently looking for a Marketing Acceleration & Excellence Associate Director to join our EPD Headquarters team and help shape the future of our global brands.
Primary Job Function:
The Associate Director of Marketing Acceleration & Excellence will lead the evolution of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale. This transformational role will be responsible for reimagining how marketing operates globally and locally—driving efficiency, agility, and differentiation through the adoption of advanced technologies such as AI, automation, and analytics.
Core Job Responsibilities:
- Strategic Vision & Operating Model: Define and execute a multi-year roadmap for AI-driven engagement, data intelligence, and MarTech.
- Technology & Tools Enablement: Design modular CRM/CDP, and engagement stacks enabling personalized outreach at scale.
- Data & Performance Architecture: Work with the business effectiveness team to build centralized analytics architecture for outcome tracking, funnel optimization, and customer value improvement.
- Process Excellence & Operating Cadence: Enable the shift to an autonomous marketing function that learns and adapts.
- Organization & Talent Enablement: Build marketing capability frameworks for AI fluency (crawl-walk-run model), upskilling, trust, ethics, and data stewardship.
- Governance, Compliance & Ethics: Work with OEC and privacy to ensure digital trust and ethical considerations in AI systems as required for pharma compliance.
Minimum Education: Master’s/MBA preferred, emphasis in life sciences, tech, or marketing
Minimum Experience/Key success factors:
- ≥12 years large-matrix pharmaceutical/CXO environment (global + affiliate); ≥5 years leading digital/MarTech transformation
- Experience in emerging markets preferred; Pharma experience a plus but not required
- Technical skills: MarTech & analytics platforms (Salesforce, Veeva, Adobe), GenAI, data architecture (Synapse, Delta Lake); AI-human workflows
Competencies/Attributes:
- Winning mentality, “can-do” attitude, innovative, customer focus and cross-functional team player
- Strong communication and interpersonal skills
- Ability to work in a fast-paced and changing environment
Ready to Join Us?
If this opportunity excites you, we’d love to learn more about you. Please submit your CV as a PDF.
Marketing Acceleration & Excellence Associate Director Arbeitgeber: Abbott Laboratories
Abbott ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und innovativen Umfeld zu arbeiten, das sich auf die Verbesserung der Gesundheit weltweit konzentriert. Mit einem starken Fokus auf persönliche Entwicklung und kontinuierliches Lernen fördert Abbott eine Kultur der Zusammenarbeit und Vielfalt, die es den Mitarbeitern ermöglicht, ihre Fähigkeiten in einem globalen Kontext zu erweitern. Die Position des Associate Director für Marketing Acceleration & Excellence bietet nicht nur die Chance, an vorderster Front der digitalen Transformation im Gesundheitswesen zu stehen, sondern auch Zugang zu modernsten Technologien und einem Netzwerk von Fachleuten aus der ganzen Welt.
