Marketing Manager Diabetes Care, Switzerland in Baar

Location Switzerland - Baar Category Marketing

This position works out of our Site in Baar in the Diabetes Care division.

Primary Objective of Position

• Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales (currently at approx. $100MM). Leading and developing the local marketing team.

Major Accountabilities

• Define brand strategy for the Swiss market
• Create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate.
• Full A&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.
• Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.
• Ensure sales teams are well trained and able to execute strategies effectively.
• Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing).
• Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings.
• Lead Insights generation and Marketing Planning.
• Lead and develop the Swiss marketing team
• Event management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy)
• Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standards

Qualifications:

• Educated at university degree level or equivalent experience
• Languages: fluent in German and English, at least basic French, Italian is a plus
• Minimum 10 years of experience in medical technology market or pharmaceutical
• Med-tech or Pharma industry with proven know-how of product/portfolio management processes
• Experience in launching new products
• Experience in brand management via digital marketing (social media advertising or campaigns, influencers management)
• Experience in working with MS Office as well as Veeva Enterprise
• Experience in digital selling (development of eDetailers as well as rep triggered emails)
• Experience in KOL management / sales experience in Healthcare/ Pharmaceutical industry
• Marketing experience including working with advertising/ creative agencies
• E-commerce experience ideally in the Diabetes Monitoring or Endocrinology field
• Solid understanding of the Swiss medical technology market or pharmaceutical market environment and key technical/ regulatory aspects is a plus
• Ability to communicate a vision for a team, break it down to meaningful short, mid
• and long‑term goals.
• Proven track record in building high performance teams.

Follow your career aspirations to Abbott for diverse opportunities with a company thatcan help youbuildyour futureand live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world in nutrition,

Job DescriptionWe are looking for an EMEA Field Product Manager to support the commercialization and adoption of our Left Atrial Appendage Occlusion (LAAO) and Intracardiac Echocardiography (ICE) port

HCP Product Manager, Abbott Diabetes Care (ADC)About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anti

Job Id Location Switzerland - Baar Medical surveillance Not Applicable Division ADC Diabetes Care Travel Yes, 10 % of the Time Additional Location Significant work activities Not Applicable

INNOVATIVE BENEFITS

We support our colleagues around the world as they care for themselves and their families with offerings tailored to their unique needs.

DIVERSITY & INCLUSION

We strive to provide environments where all employees feel welcome and able to bring their full selves to work. To do this we integrate diversity, equity, and inclusion across Abbott.

SUSTAINABILITY FOR OUR FUTURE

At Abbott, sustainability means managing our efforts so we can help the greatest number of people around the world live fuller lives through better health.

WE'RE RECOGNIZED AROUND THE WORLD

DOW JONES SUSTAINABILITY INDEX

BEST CORPORATE CITIZENS

FORTUNE CHANGE THE WORLD

FORTUNE'S MOST ADMIRED COMPANIES

An Equal Opportunity Employer
Abbott is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. Employment decisions are based on qualifications, merit, and business needs.
EEO (ENGLISH) EEO (SPANISH)
PAY TRANSPARENCY NONDISCRIMINATION PROVISION
We provide reasonable workplace accommodations. U.S. residents only: To request accommodation, please call or email .
Abbott is committed to pay equity and transparency. Compensation is determined using objective, job-related, and gender-neutral criteria in compliance with applicable laws and local regulations.

#J-18808-Ljbffr