Overview
In this role you will define and drive Abbott's global marketing vision for the Established Pharmaceuticals Division, shaping portfolio strategy, brand differentiation, and multi-market execution. You will lead a data-driven, patient-centric growth engine across 80+ markets, partnering with executive leadership to align resources and long-range plans. You will orchestrate transformations in digital, analytics, and go-to-market approaches while building a high-performance, global marketing organization. This is a unique chance to shape growth and value across a multi-therapeutic portfolio at scale.
Verantwortungsbereiche
- Define and lead the global marketing and commercial strategy across therapeutic areas
- Architect and evolve global brand and portfolio strategy with prioritized resources
- Translate market dynamics and insights into actionable enterprise strategies
- Lead integration of marketing with I&D, BD, and Portfolio Expansion
- Drive identification and commercialization of growth opportunities including partnerships
- Oversee global launch strategies and ensure consistent, scalable execution
- Drive performance governance, KPIs, and affiliate alignment
- Lead digital transformation to a data-driven, omnichannel marketing
- Own global marketing investment strategy and long-range planning
- Build and lead a high-performing, global marketing organization
Zentrale Anforderungen
- 15+ years of progressive leadership in pharma with global marketing/execution experience
- Track record of leading large multi-market portfolios and above-market growth
- Expertise in brand strategy, portfolio management, launch excellence, lifecycle optimization
- Experience integrating commercial strategy with R&D, BD, and portfolio expansion
- Strong financial acumen with budget and P&L management
- Proven ability to lead global teams in a matrix organization
- Advanced understanding of digital transformation, data analytics, and omnichannel marketing
- Experience across Emerging and Developed Markets including market access and regulatory contexts
- Excellent strategic thinking, communication, and stakeholder management at executive level
- Fluency in English; additional languages advantageous
- leadership and people management
- strategic influence and stakeholder management
- strong communication and presentation
- data-driven marketing
- digital transformation
- omnichannel marketing
Senior Director, Head of Global Marketing, EPD (m/f/d) in Basel Arbeitgeber: Abbott
Abbott Diagnostics Manufacturing ist ein hervorragender Arbeitgeber, der bedeutungsvolle Arbeit in einem kollaborativen und integrativen Umfeld bietet. Als Senior Financial Analyst haben Sie die Möglichkeit, Ihre Karriere in einem globalen Unternehmen voranzutreiben, das sich für Innovation und Exzellenz einsetzt, während Sie von kontinuierlichen Entwicklungsmöglichkeiten und wettbewerbsfähigen Vorteilen profitieren. Wir fördern eine Kultur, in der vielfältige Perspektiven geschätzt werden und jeder Mitarbeiter gedeihen kann.
