EMEAP Marketing Director, Diabetes Care (m/f/d) in Mainz

Overview

In this senior role, you will shape the ADC EMEA marketing direction to drive sustainable revenue growth, expand categories, and increase market share across insulin-using and non-insulin-using populations. You will lead a high-performing marketing organization, align regional and global priorities, and translate strategy into commercial results. Expect to manage cross-functional collaboration, digital and traditional channels, and affiliate markets to stay ahead in a dynamic diabetes care landscape. This is a chance to influence long-term capability building while delivering short-term performance. You will work closely with Global Strategic Marketing, senior leadership, and regional teams,

Verantwortungsbereiche

• Develop and drive the ADC EMEA commercial and go-to-market strategy to grow revenue and market share
• Anticipate market dynamics and translate insights into opportunities for innovative solutions
• Shape marketing strategy for patient segments and HCP audiences, focusing on intensive insulin users (IUP) and non-insulin users
• Implement marketing strategies and tactics across EMEA within budget and timelines
• Lead regional marketing investment planning to optimize resources for long-term growth
• Liaise with Global Strategic Marketing, senior leadership, and affiliate marketing leads across EMEA
• Develop and grow marketing talent across EMEA affiliate teams and foster a culture of commercial innovation
• Ensure compliance with Abbott ethics, compliance, and Code of Business Conduct
• Steer digital marketing programs aligned to global strategies and evolving customer/patient expectations
• Champion AI tool adoption to improve efficiency and campaign development
• Enhance sales force effectiveness with differentiated tools and messaging for HCP engagement across EMEA

Zentrale Anforderungen

• Seasoned marketer with regional Director-level experience in Pharma or Healthcare
• Experience in Direct-to-Patient or OTC healthcare products
• Proven track record in integrated product launches across channels (government reimbursed, retail, out-of-pocket)
• Strong leadership and ability to build relationships with cross-functional, matrix stakeholders
• Project management skills with ability to balance conflicting priorities
• Excellent written and oral communication to inspire teams
• Ability to synthesize complex information into actionable opportunities and maintain a solution-driven approach
• Previous work in global marketing organizations and ability to partner across global and affiliate teams

• strong communicator
• leadership and people development
• stakeholder management
• marketing strategy development
• go-to-market strategy
• digital marketing