Overview
In this role you will lead Abbott Diabetes Care’s HCP marketing in Germany, shaping the strategy and delivering multi-channel programs that grow the business and strengthen brand equity among diabetology and primary care stakeholders. You will manage a small team, collaborate across functions, and oversee budget and agency partnerships to execute impactful HCP initiatives. Your work will drive cross-functional alignment with Sales, Medical Affairs, and Global/Regional teams while pushing omnichannel and e-detailing programs. This is a high-visibility role focused on accelerating growth and elevating HCP engagement at scale.
Verantwortungsbereiche
- Lead development and execution of integrated HCP marketing strategies for Germany across multiple channels
- Manage and develop a small team (2 brand managers, 1 working student) and agency partners with significant budget responsibility
- Collaborate with Sales, Medical Affairs, Digital, CRM, Market Access and regional/global marketing to ensure alignment
- Drive omnichannel campaigns and ensure consistent messaging across targeted and non-targeted environments
- Own in-market HCP materials and e-detailing programs, including tracking and adaptation based on feedback
- Conduct market research and campaign testing to optimize messaging and pull-through
- Build relationships with Key Opinion Leaders and KEIs to inform brand plans
- Contribute strategic input to AREA and Global HCP strategies and participate in cross-regional groups
- Ensure regulatory, legal, and quality compliance across all activities
- Oversee budget management and on-time, high-quality project delivery
- Travel ~30%
- Engage with cross-functional teams to ensure sustainable HCP engagement and commercial outcomes
Zentrale Anforderungen
- Min. 10 years of marketing experience in pharmaceutical RX environment with HCP/B2B focus
- Experience with diabetologists and primary care physicians; RX-driven product detailing for mass adoption
- Postgraduate qualification in Marketing or MBA
- Excellent communication, collaboration, and stakeholder management skills
- Proven leadership of teams and cross-functional coordination
- Sales experience and/or consumer health marketing experience considered a plus
- Fluent in German and English
- Track record in developing and executing PCP/HCP campaigns with strong results
- Experience with agencies and budget management
- Ability to navigate regulatory/compliance environments
- collaboration
- stakeholder management
- leadership
- omnichannel marketing
- Salesforce e-detailing/messaging
- market research
Senior Marketing Manager HCP (m/f/d) in Mainz Arbeitgeber: Abbott
Abbott Diagnostics Manufacturing ist ein hervorragender Arbeitgeber, der bedeutungsvolle Arbeit in einem kollaborativen und integrativen Umfeld bietet. Als Senior Financial Analyst haben Sie die Möglichkeit, Ihre Karriere in einem globalen Unternehmen voranzutreiben, das sich für Innovation und Exzellenz einsetzt, während Sie von kontinuierlichen Entwicklungsmöglichkeiten und wettbewerbsfähigen Vorteilen profitieren. Wir fördern eine Kultur, in der vielfältige Perspektiven geschätzt werden und jeder Mitarbeiter gedeihen kann.
