Marketing Manager Diabetes Care, SwitzerlandThis position works out of our Site in Baar in the Diabetes Care division.Primary Objective of PositionDevelop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales. Leading and developing the local marketing team.Major AccountabilitiesDefine brand strategy for the Swiss marketCreate and track in-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate.Full A&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.Ensure sales teams are well trained and able to execute strategies effectively.Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing).Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings.Lead Insights generation and Marketing Planning.Lead and develop the Swiss marketing teamEvent management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy)Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standardsQualificationsEducated at university degree level or equivalent experienceLanguages: fluent in German and English, at least basic French, Italian is a plusMinimum 10 years of experience in medical technology market or pharmaceutical Med-tech or Pharma industry with proven know-how of product/portfolio management processesExperience in launching new productsExperience in brand management via digital marketing (social media advertising or - campaigns, influencers management)Experience in working with MS Office as well as Veeva EnterpriseExperience in digital selling (development of eDetailers as well as rep triggered emails)Experience in KOL management / sales experience in Healthcare/ Pharmaceutical industryMarketing experience including working with advertising/ creative agenciesE-commerce experience ideally in the Diabetes Monitoring or Endocrinology fieldSolid understanding of the Swiss medical technology market or pharmaceutical market environment and key technical/ regulatory aspects is a plusAbility to communicate a vision for a team, break it down to meaningful short, mid and long-term goals.Proven track record in building high performance teams.Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.Abbott is an Equal Opportunity Employer, committed to employee diversity.The base pay for this position isN/A In specific locations, the pay range may vary from the range posted.JOB FAMILY: Product ManagementDIVISION: ADC Diabetes CareLOCATION: Switzerland > Baar : Neuhofstrasse 23ADDITIONAL LOCATIONS:WORK SHIFT: StandardTRAVEL: Yes, 10 % of the TimeMEDICAL SURVEILLANCE: Not ApplicableSIGNIFICANT WORK ACTIVITIES: Not Applicable #J-18808-Ljbffr
Marketing Manager Diabetes Care, Switzerland in Sachseln Arbeitgeber: Abbott
Abbott Diagnostics Manufacturing ist ein hervorragender Arbeitgeber, der bedeutungsvolle Arbeit in einem kollaborativen und integrativen Umfeld bietet. Als Senior Financial Analyst haben Sie die Möglichkeit, Ihre Karriere in einem globalen Unternehmen voranzutreiben, das sich für Innovation und Exzellenz einsetzt, während Sie von kontinuierlichen Entwicklungsmöglichkeiten und wettbewerbsfähigen Vorteilen profitieren. Wir fördern eine Kultur, in der vielfältige Perspektiven geschätzt werden und jeder Mitarbeiter gedeihen kann.
