Head of SEO (m/f/d)

The SEO team is at the heart of our success in organic search across all ABOUT YOU markets. We work closely with key teams like shop development, content creation, and performance marketing to drive striking results. As part of the innovative Marketing Intelligence and Technology unit, we thrive on data-driven insights and cutting-edge technology. You will be empowered to shape strategies, create scalable solutions, and see the tangible impact of your work across multiple platforms.

As Head of SEO, you will lead our dynamic team of 5 full-time employees and 4 working students , shaping and executing strategies that align with our business goals. You will take ownership of our SEO efforts across 25+ countries, driving innovation and ensuring our success in a competitive digital landscape.

Responsibilities

• Take ownership of SEO efforts across 25+ countries and 3 platforms (desktop web, mobile web, and app).
• Develop, monitor, and report key SEO KPIs for transparency and success tracking.
• Drive the development of internal SEO tools and the data warehouse using Google BigQuery.
• Define and execute SEO strategies that align with business goals, ensuring the successful implementation of key features.
• Lead the SEO team, both disciplinary and professional, promoting professional growth and mentoring team members.
• Collaborate closely with cross-functional teams (e.g., development, content, marketing) to seamlessly integrate SEO into ongoing processes.

Requirements

• Proven experience in SEO leadership, ideally within the e-commerce sector.
• Expertise in technical SEO fundamentals (e.g., client-server interactions, HTTP status codes, crawling, rendering, indexing processes, HTML, CSS).
• Proficient in the use of common SEO tools (e.g., Search Console, Audisto, Screaming Frog, Sistrix).
• Strong analytical skills with a focus on data-driven decision-making.
• Ability to break down complex strategies into actionable tasks.
• Excellent communication skills to effectively drive SEO initiatives across stakeholders.
• Motivation to stay updated on the latest SEO trends (e.g., Google Updates, SERP features).
• Professional-level English skills, both spoken and written, for efficient communication in our international working environment.

Benefits

• Grow together with one of the fastest growing eCommerce companies in Europe.
• Flexible working times (10 AM – 4 PM German Time Zone as core working time).
• 40% discount on our online shop.
• Fresh fruits + drinks available at the office.
• Language courses (German & English).
• Free sports courses & reduced price for gym membership.
• Mobility subsidy.
• Free choice of hardware and operating system (Mac, Windows, Linux) also for private use.
• State-of-the-art tech stack running on AWS.
• Modern office in the city center of Hamburg.
• Remote work on Mondays and Fridays.
• International working environment with English as the company language.
• Company flats (subject to availability).
• Agile work environment (MOVE) and cross-functional teams.
• Free access to Germany’s greatest developer conference code.talks.
• Company pension scheme.
• Free access to online learning platforms like Laracast, Egghead, and A Cloud Guru.
• Help in relocation and VISA process.

YOU ARE THE CORE OF ABOUT YOU

We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities, and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce contributes significantly to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health, and overall well-being. Our values and work ethics contribute to our brand mission: empower acceptance and shape an inclusive, fair, and circular fashion culture.

Because of our strong growth, new challenges and possibilities arise to further develop oneself and the company. Our team consists of people from different areas of expertise – fashion, marketing, business, and tech – we are driven and united by our passion. We motivate and support each other, share our know-how, and are open to different opinions and new ideas.

We look forward to receiving your application – preferably via our online application portal! This ensures a faster process, making it easy for you to upload your application documents.

Job Type: Full-time

Work Location: In person

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