Marketing Manager (m/f/d) Paid Social and App Marketing

Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team drives all our marketing campaigns – both online and offline. Our mission is to make fast, high-quality decisions, leverage data and KPI-driven insights, and develop innovative performance marketing strategies to stay ahead of the competition.

We live by our philosophy: Be fast, stay hungry, and do it with passion!

As a Marketing Manager (m/f/d) Paid Social & App Marketing , you will take ownership of planning, executing, and optimizing Paid Social and App Marketing campaigns across multiple platforms. You will play a key role in driving performance, identifying growth opportunities, and leveraging data-driven insights to maximize efficiency and effectiveness.

Responsibilities

• Full ownership of Paid Social & App Marketing campaigns (Facebook, Instagram, Snapchat, etc.) – from strategy to execution and optimization
• Definition, monitoring, and deep analysis of relevant KPIs (e.g., ROAS) to drive data-based decisions
• Advanced campaign management, including budget allocation, performance forecasting, and campaign scaling to maximize results
• Conduct in-depth analyses, A/B tests, and experiment with new approaches to continuously optimize performance
• Stay on top of industry trends and proactively identify new growth opportunities including the development and execution of strategic growth initiatives
• Cross-functional collaboration with our in-house Design, Media Conception, Marketing Analytics and Tech teams to develop innovative creatives or improve marketing automation
• Mentoring and supporting junior team members, sharing best practices and insights

Requirements

• 1.5+ years of experience in performance marketing, ideally in a fast-paced environment
• Above-average degree in business administration or a comparable field (e.g., media management, e-commerce) from a renowned university
• Excellent analytical skills, ability to interpret complex data sets, and experience in deriving actionable insights
• Deep knowledge of Paid Social marketing and/or App Marketing, including campaign structures, audience targeting, and knowledge about Meta Advantage+ catalogue ads
• Hands-on experience with Meta Business Manager, Smartly, or other performance marketing tools
• Fluency in English (our company language, as we are an international team)
• Experience in stakeholder management, with the ability to communicate complex topics in a structured, concise manner
• Quick comprehension, structured and proactive approach with a solution-oriented mindset that challenges existing structures and continuously seeks optimization opportunities.
• Ability to document and communicate information in a structured, precise, and audience-oriented manner to ensure knowledge transfer and transparency
• Proficiency in MS Office (especially Excel) or other data visualization tools
• Basic understanding of related marketing disciplines (e.g., SEA, Programmatic Advertising, CRM, Attribution Modeling)

Ready to make an impact? Apply now via our online portal – it ensures a faster, more efficient process and makes it easy to upload all your documents!

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