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- Aufgaben: Join our team to plan and optimize Paid Social and App Marketing campaigns on platforms like TikTok and Instagram.
- Arbeitgeber: ABOUT YOU is a dynamic e-commerce company focused on innovative performance marketing strategies.
- Mitarbeitervorteile: Enjoy flexible hours, exclusive discounts, free language courses, and a dog-friendly office in Hamburg.
- Warum dieser Job: Be part of a passionate team where your ideas matter and you can shape marketing strategies from day one.
- Gewünschte Qualifikationen: We seek analytical thinkers with a degree in business or media management and some performance marketing experience.
- Andere Informationen: Join us for regular team events and a supportive environment that values diverse perspectives.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Company Description
Do you have a passion for KPIs and performance marketing? Our Performance Marketing Team is in charge of all our marketing campaigns – both online and offline. Our mission is to make swift, high-quality decisions, understand the market through data and KPI-driven analyses, and develop innovative performance marketing strategies to stay ahead of the competition. We live by our philosophy: Be fast, stay hungry, and do it with passion!
As a (Junior) Marketing Manager (m/f/d) Paid Social and App Marketing , you will be responsible for the planning, implementation, monitoring, and continuous optimization of Paid Social and App Marketing activities for ABOUT YOU.
Job Description
Responsibilities:
- Conceptualization, implementation, and monitoring of our Paid Social and App Marketing activities (Facebook, Instagram, Snapchat, TikTok)
- Definition and monitoring of relevant KPIs (e.g., Return on Ad Spend) as well as independent campaign management based on these metrics
- Conducting complex analyses and evaluating campaigns, deriving actionable recommendations
- Independent development of initiatives and conducting A/B tests for continuous performance optimization
- Initiating and realizing operational as well as strategic projects
- Development of creative frameworks and strategies in collaboration with our Design and Media Conception Teams
- Advancement of marketing automation with our Tech Teams
Qualifications
Requirements:
- Above-average degree in business administration or a comparable field (e.g., media management, e-commerce) from a renowned university
- Excellent analytical thinking, a passion for working with numbers, and the ability to deliver thoughtful solutions based on data analyses
- Quick comprehension and structured work approach
- Proactive and open-minded thinking, enjoyment in questioning existing structures
- Good communication skills and stakeholder management
- Very good English skills
- Experience in using MS Office (especially Excel) to interpret and elaborate on results from campaign and A/B test analyses
- Initial experience in performance marketing and familiarity with Facebook Business Manager or Smartly is advantageous
Additional Information
Benefits:
- Flexible working hours with core working times
- Company pension scheme
- Exclusive employee discounts
- Organic fruits and beverages
- Free language courses (German & English)
- Sports classes and subsidies for fitness offerings
- Free choice of hardware and operating system (Mac, Windows, Linux) for private use as well
- Modern centrally located office in Hamburg’s city center
- Regular company events
- International team
- Dog-friendly office
- Continuing education opportunities
- Mobility allowance
- Support in the relocation process
Why join us?
Our Paid Social and App Marketing team, currently a group of six passionate professionals, is excited to welcome our seventh member! You’ll be joining a positive, analytical, and welcoming environment where we motivate and support each other, share our expertise, and embrace diverse opinions and new ideas. With us, you can take on responsibility and shape things early on.
We aim to be among the top e-commerce paid social and app marketing teams in Europe. To achieve this, we value flexibility and data-driven decision-making. Regular team lunches and occasional team evenings help us build a strong team spirit, and we’re eager to see the unique qualities and perspectives you’ll bring to our group.
We look forward to receiving your application – preferably online through our application portal. This ensures a faster process, and it’s easy for you to upload your application documents!
Your contact:
Merle Bruns
#J-18808-Ljbffr
(Junior) Marketing Manager (m/f/d) Paid Social and App Marketing Arbeitgeber: ABOUT YOU GmbH
Kontaktperson:
ABOUT YOU GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: (Junior) Marketing Manager (m/f/d) Paid Social and App Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in Paid Social and App Marketing. Follow industry leaders on social media, read relevant blogs, and participate in webinars to stay updated. This knowledge will help you speak confidently about current strategies during your interview.
✨Tip Number 2
Gain hands-on experience with tools like Facebook Business Manager or Smartly. If you haven't used them yet, consider creating a mock campaign or taking an online course. Demonstrating practical knowledge of these platforms can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific KPIs and how they impact marketing performance. Think of examples from your past experiences where you successfully analyzed data and made recommendations based on your findings. This will showcase your analytical skills and understanding of performance marketing.
✨Tip Number 4
Show your passion for teamwork and collaboration. Be ready to share examples of how you've worked effectively with others, especially in cross-functional teams. Highlighting your communication skills and ability to manage stakeholders will resonate well with our team-oriented culture.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: (Junior) Marketing Manager (m/f/d) Paid Social and App Marketing
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure you fully understand the responsibilities of a (Junior) Marketing Manager in Paid Social and App Marketing. Familiarize yourself with key concepts like KPIs, performance marketing, and campaign management.
Tailor Your CV: Customize your CV to highlight relevant experience in performance marketing, especially with platforms like Facebook Business Manager or Smartly. Emphasize your analytical skills and any previous work with KPIs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven marketing and your proactive approach. Mention specific examples of how you've used data to drive marketing decisions or optimize campaigns.
Highlight Your Analytical Skills: In your application, emphasize your analytical thinking and ability to derive actionable insights from data. Provide examples of past experiences where you successfully analyzed campaign performance and made recommendations.
Wie du dich auf ein Vorstellungsgespräch bei ABOUT YOU GmbH vorbereitest
✨Show Your Passion for Performance Marketing
Make sure to express your enthusiasm for KPIs and performance marketing during the interview. Share specific examples of how you've used data to drive decisions in past projects, as this aligns with the company's mission of being data-driven.
✨Demonstrate Analytical Skills
Prepare to discuss your analytical thinking and problem-solving abilities. Be ready to explain how you approach campaign analysis and optimization, and consider bringing a case study or example where you derived actionable insights from data.
✨Familiarize Yourself with Relevant Tools
If you have experience with Facebook Business Manager or Smartly, be sure to highlight it. If not, take some time to learn about these tools and be prepared to discuss how you would use them in your role to manage campaigns effectively.
✨Emphasize Team Collaboration
Since the role involves working closely with design and media conception teams, emphasize your communication skills and ability to collaborate. Share examples of successful teamwork and how you’ve contributed to group projects in the past.
