Head of D2C Growth & Product Marketing

A fast-growing, founder-led company in the supplements, superfoods, and natural cosmetics space is entering its next scaling phase. With its own production capabilities and a strong DACH customer base of over 230,000 customers, the business combines a premium D2C brand with a B2B contract manufacturing unit.

Your Mission

Take full ownership of marketing and transform it into a scalable, data‑driven growth engine. You will lead and develop a high-performing team across performance, brand, and product marketing, driving profitable D2C growth while strengthening brand positioning and customer retention.

Key Responsibilities

• Build and scale a KPI‑driven marketing organization across performance, brand, and product marketing
• Own and drive D2C growth across paid channels, SEO, influencer marketing, social media, and eCommerce optimization
• Optimize key business metrics such as CAC, CLV, conversion rates, and retention
• Develop a clear, differentiated brand positioning and scalable creative system
• Implement a robust data infrastructure (tracking, attribution, reporting, forecasting)
• Support B2B growth through marketing‑driven lead generation and positioning

Your Profile

• Proven leadership experience in D2C / eCommerce marketing
• Track record of delivering measurable growth (revenue, CAC, CLV)
• Deep expertise in performance marketing and commercial growth levers
• Experience building scalable teams, structures, and processes
• Strong analytical and KPI‑driven mindset
• Hands‑on approach with execution focus
• German C2
• Performance‑based bonus (negotiable)
• Company pension scheme
• 25% employee discount on products
• Corporate benefits & regular team events