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- Aufgaben: Lead CRM campaigns and strategies across Europe, optimizing customer engagement.
- Arbeitgeber: Join a global expert recruitment agency specializing in digital growth and e-commerce.
- Mitarbeitervorteile: Enjoy a modern work environment with attractive salary and benefits, plus freedom to innovate.
- Warum dieser Job: Make an impact on a European leader in online services while mentoring a dynamic team.
- Gewünschte Qualifikationen: Extensive B2C CRM experience, strong analytical skills, and excellent communication in English required.
- Andere Informationen: Work with international stakeholders and explore innovative marketing solutions.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
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We are a global expert recruitment agency specialized in the fields of Digital Growth, Online Marketing, Digital Product & Analytics. With offices in Berlin, London, New York, San Diego and Singapore, we are located at the global hotspots of the digital and e-commerce industry and support market leading companies (traditional, scale-ups, start-ups) as well as digital agencies in filling expert positions along the entire digital customer journey.
Our client is a European leader in the field of online services and e-commerce with a very large customer base across Europe. In order to bring the company to the next level we are currently looking for:
Head of CRM
Responsibilities:
- Strategic planning and overseeing of CRM campaigns via email, web push, Telegram, and WhatsApp across dedicated countries in the European region.
- Creating and implementing personalized and automated customer engagement strategies with continuous optimization along the customer journey.
- Leading and expanding the CRM department through data-driven decisions to identify new channels and target audiences.
- Identifying new trends and target groups and integrating them into existing customer lifecycle strategies.
- Analyzing, monitoring, and reporting relevant KPIs, as well as planning and managing budgets.
- Leading, mentoring and developing a sizeable in-house CRM team.
- Stakeholder management and collaboration with other internal teams (Brand, Content, Category).
Requirements:
- Extensive experience in B2C CRM with a focus on retention & loyalty.
- In-depth knowledge of email marketing, particularly in optimizing newsletter strategies and marketing automation.
- Strong technical understanding of complex B2C IT architectures and databases, along with a high affinity for working with data to identify new target audiences.
- Extensive experience in campaign management and proficiency with CRM Tech stack.
- Excellent analytical skills and a structured way of working.
- Highly independent with good communications skills and understanding of inter-cultural differences and local marketing strategies.
- Very good at building relationships with stakeholders on an international scale.
- Excellent communication skills in English.
We offer you:
- Exciting role with a lot of freedom to implement ideas on an international scale.
- Attractive budgets and innovative solutions.
- Modern and flexible work environment.
- Attractive salary and additional benefits.
For further information please contact us and send your application to:
Director Digital Recruitment DACH
Tel.: +49 (0) 174 657 6205
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Management
Industries
Staffing and Recruiting
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Head of CRM Arbeitgeber: Adaptive Business Group
Kontaktperson:
Adaptive Business Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Head of CRM
✨Tip Number 1
Make sure to showcase your extensive experience in B2C CRM during the interview. Prepare specific examples of successful retention and loyalty campaigns you've led, as this will demonstrate your capability to handle the responsibilities of the Head of CRM role.
✨Tip Number 2
Familiarize yourself with the latest trends in email marketing and marketing automation. Being able to discuss current best practices and innovative strategies will show that you are proactive and knowledgeable about the industry.
✨Tip Number 3
Highlight your technical understanding of B2C IT architectures and databases. Be prepared to discuss how you've used data to identify new target audiences and optimize customer engagement strategies in previous roles.
✨Tip Number 4
Since stakeholder management is crucial for this position, think of ways you've successfully built relationships with international stakeholders. Share these experiences to illustrate your strong communication skills and cultural awareness.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Head of CRM
Tipps für deine Bewerbung 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2C CRM, particularly focusing on retention and loyalty. Include specific examples of successful campaigns you've managed and any relevant metrics that demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic planning skills and your ability to lead and mentor a team. Discuss your familiarity with email marketing and CRM tech stacks, and how you can bring innovative solutions to the company.
Showcase Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Highlight your experience in analyzing KPIs and managing budgets, as these are crucial for the Head of CRM position.
Demonstrate Communication Skills: Since excellent communication skills are essential for this role, ensure your application is well-written and free of errors. If applicable, mention any experience you have in stakeholder management and working in international teams.
Wie du dich auf ein Vorstellungsgespräch bei Adaptive Business Group vorbereitest
✨Showcase Your CRM Expertise
Be prepared to discuss your extensive experience in B2C CRM, especially focusing on retention and loyalty strategies. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to lead the CRM department effectively.
✨Demonstrate Analytical Skills
Since the role requires excellent analytical skills, come equipped with examples of how you've used data to drive decisions in previous roles. Discuss how you monitor KPIs and optimize campaigns based on data insights to show your structured approach to CRM.
✨Understand the Tech Stack
Familiarize yourself with the CRM tech stack relevant to the position. Be ready to discuss your technical understanding of B2C IT architectures and databases, as well as how you've utilized these tools to enhance customer engagement strategies.
✨Prepare for Stakeholder Management
Since stakeholder management is crucial, think of examples where you've successfully collaborated with different teams. Emphasize your communication skills and ability to navigate inter-cultural differences, which are essential for building relationships on an international scale.
