Senior Technical SEO Specialist (d/f/m)

mobile.de is Germany’s largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including listing exports to the sister platform Kleinanzeigen, mobile.de reaches about 20 million unique users per month (AGMA digital facts; mobile.de and Kleinanzeigen; categories: cars, motorcycles, commercial vehicles, motorhomes; Ø month April 2022 to March 2023). As a „one-stop shop,“ mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals.

mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do & Who you are

We are looking for an experienced person to bring our Technical SEO solutions to the next level!

As Senior Technical SEO Specialist (d/f/m) you will report into our new Head of SEO within our Product Development Department. Our aim is to make organic growth an important part of our Products and not just an afterthought.

What you will do:

Strategic Responsibilities

1. Collaborate with your SEO colleagues and our Tech teams to ensure that our SEO strategy is well understood and that best practices are integrated into our Product Development.
2. Develop a link-building strategy that improves domain authority and promotes organic growth. Identify opportunities for partnership and content collaboration to enhance our backlink profile.
3. Analyse and report website performance and SEO effectiveness. Provide relevant insights for continuous improvement.
4. Stay on top of the latest SEO trends, search algorithm updates, and industry best practices. Adjust strategies to leverage new opportunities and reduce potential impacts on visibility and traffic.

Operational Responsibilities

1. Lead the execution of our SEO strategy within the organisation by translating and prioritising Growth Hypothesis into operational initiatives, collaborating with Tech, Product and Marketing experts.
2. Ensure Delivery focuses on the highest levers and stays on track. Focus on Output and report progress within aligned formats and channels.
3. Monitor and analyse important SEO metrics, such as keyword rankings, organic traffic, and conversion rates, and use insights.
4. Be the primary contact for technical SEO-related inquiries, providing expertise and guidance to stakeholders across the organisation.

Who you are:

1. Minimum of 5 years of experience in SEO with an outstanding understanding of on-page and technical SEO.
2. Strong understanding of search engine algorithms, ranking strategies, and SEO best practices.
3. Proven track record of achieving measurable SEO growth through independent testing and experimentation.
4. Experience with website optimisation tools and techniques, including mobile optimisation, page speed enhancements, and schema markup.
5. Proficiency in SEO tools (e.g. Screaming Frog, Botify, Sistrix) combined with excellent Product Analytics skills (e.g. GA4, Search Console, Looker).
6. An appetite for collaboration across different departments and levels of the organisation, especially tech teams, with a bias for pragmatic decision making.
7. Knowledge of CMS systems (e.g. Prismic).
8. A strong understanding of structured data and front-end programming languages (HTML, CSS, and JavaScript).
9. Preferably a background in coding or development; minimum is experience with BigQuery or other SQL variants, Python and Github.
10. Fluent in English, both written and spoken; German is optional.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

1. An attractive Base Salary.
2. Participation in our Short-Term Incentive plan (annual bonus).
3. Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon well why not! just make sure you have internet connection!
4. A 24/7 Employee Assistance Program for you and your family, because we care ️.
5. Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

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