Director Brand Communications - Originals (m/f/d)

Director Brand Communications – Originals (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

Purpose

The Director Brand Communications, strategizes the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives

Key Responsibilities

• Partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
• Envision short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives.
• Ideate comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
• Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
• Envision communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
• Select and steer global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
• Select and steer agency towards creative concept that meets objectives and works across disciplines, and global markets.
• Indicate development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
• Steer the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
• Ideate post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
• Owns the communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.

Knowledge, Skills and Abilities

• Excellent interpersonal/communication skills and managerial level of strategic thinking.
• Senior experience in marketing communications, campaign development and execution.
• Academic and professional deep understanding of an ever-changing marketing landscape and advanced experience in project management systematic, methodologies and tools.
• Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
• Broad understanding of and passion for the sports and fashion/entertainment industry.
• State of the art presentation and organizational skills.

Qualifications

• Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
• 8+ years’ industry and / or relevant work experience.
• Fluent written and spoken English language skills.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.