Director Brand Events (m/f/d)

KEY RESPONSIBILITIES

• Lead, steer and plan projects by using an integrated, holistic and long-term event marketing approach in collaboration with the team lead and 1st line peers.
• Direct and manage specific campus venues, warehousing and event services in assigned scope.
• Leadership of event production unit and vendor network.
• Direct external suppliers/agencies to meet quality, budget and timing objectives.
• Develop and drive creative ideas, concepts and strategies that fulfill department purpose.
• Plan and manage project budgets within the given targets.
• Independently direct assigned projects while making sure that team lead is updated at all times and execution is fully aligned with brand strategy and creative direction guidelines.
• Ensure that overall project targets are met.
• Fulfill objectives of briefs, taking into consideration the short, medium and long-term company and business objectives.
• Build the brand and the business of the brand.
• Supervise and implement Event Sustainability Guidelines.
• Shape and implement Event Marketing Procurement Policy.
• Oversee the creative concept of all projects to ensure world-class standards of the adidas brand image, reviewing and critiquing projects during project development process.
• Coach and mentor team members on development of leading creative ideas.
• Provide creative direction to external suppliers & agencies.
• Pro-actively reach out to Brand Design team to ensure creative alignment and Identity compliance.
• Share work and ideas with team members to cultivate Design/Concept best practices.
• Expose Events team to outside creative inspiration.
• Develop ideas and show behaviors that contribute to a leading and creative Global Events team.
• Staff most suitable persons in direct report position(s) in alignment with team lead.
• Set individual objectives, targets and guidelines for direct reports.

KEY RELATIONSHIPS

• Brand SLT
• Leadership Teams of all Categories and Functions
• Strategic Project Owners (e.g. WC, Olympics, EURO)
• Brand Engagement & Events team functions

KNOWLEDGE, SKILLS AND ABILITIES

• Excellence in Event and Venue & Exhibition Management.
• Excellence in people management.
• Excellence in project management.
• Excellent time and budget management.
• Proven ability to lead project teams and to direct external partners to achieve strong results.
• Detail-oriented with ability to synthesize small details into big pictures.
• Strong eye for creative results within brand guidelines.
• Strong eye for architectural/3-D space.
• Language: English: excellent / German: excellent / Third language: advanced.

QUALIFICATIONS

• Creative and/or event education/experience.
• Minimum 8 years experience in SGI or events on managerial level.
• Proven track record in event management.
• Experiences in installations, exhibitions, interior design and merchandising.
• Marketing/Communication/Design experiences are an advantage.
• Passion for adidas, its mission and core belief.
• Passion for sports and sport culture.

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

Adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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