Manager GTM Teamwear Multisport (m/f/d) Central Europe in Herzogenaurach

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities. We do not tolerate harassment or discrimination toward any of our applicants or employees.

We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Drive and ensure business success for dedicated product division. Support the Senior GTM Manager with the execution of a robust category GTM plan, within the strategic framework set by the Global & European BU’s & following the EU PRIORITIES & Zone Central Europe execution plan.

KEY RESPONSIBILITIES

• Delivers a complete GTM proposition & local category marketing plan (GTM plan) in line with strategic objectives for dedicated product division
• GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel & Key City perspective
• Product Division expert within the Category
• Key contact person for Sales as well as cross functional marketing teams
• Support on category plans and drive handover to Sales during Sales & Marketing meetings (SMM)
• Ensures an efficient execution of the given sample order process & on target/budget
• Engage with a x-functional group of category experts from different marketing & sales teams ("category/master-groups") to review and steer the Zone GTM plan and process for the Product Division

Commercial & Analytics

• Demonstrate a "full marketplace" attitude (ALL countries & channels: DTC, WHS, X-border accounts) and stays in close exchange with the relevant AKA teams
• Supports the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
• Develops relevant distribution and segmentation strategies to successfully manage key franchises in the Zone (MRA tiering, Allocation)
• Uses available market data to build dedicated product division plans (e.g. NPD data)

KEY RELATIONSHIPS

• Brand activation & Sports Marketing teams
• European BU
• Business & Sales Development
• Key City Teams
• Finance teams

KPIs

• Net Margin
• Go In Margin
• Sell out
• Share of search

KNOWLEDGE, SKILLS AND ABILITIES

• Consumer focus with product and range knowledge
• Understanding of a balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
• Good organizational talent
• Strong and convincing presentation skills
• Passion for sport & fashion

REQUISITE EDUCATION AND EXPERIENCE/MINIMUM QUALIFICATIONS

• University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
• 4+ years’ experience in merchandising, cross-functional marketing and/or sales
• Fluency in English (written and spoken)
• IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
• Competencies also for hybrid teams (remote teams)
• People Connector – inclusive mindset and team player living DEI standards

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.