Manager Digital Analytics - Consumer Engagement - TEMPORARY 12 Months

Join adidas Europe and shape the future!

For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe’s best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you’re not just getting a job; you’re invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

General Purpose

With an ever-evolving digital consumer landscape, we are looking for an innovative data enthusiast to join the EU Analytics team, where you can be at the center of driving valuable business decisions. As a Manager Digital Analytics, you will be part of the EU Consumer Insights team that analyses consumer behavior within the digital adidas ecosystem. In this role and with the help of our CRM database, your focus will be on driving innovative insights related to the various ways in which we communicate (via Email & Push Notifications) with our consumers and how this contributes to consumer engagement, loyalty, and ultimately sales.

You will be someone that is constantly curious, always asking the right questions, whilst at the same time having a passion for data. Your visualization & storytelling skills are what is getting stakeholders to act on your recommendations. Finally, you are consumer-obsessed & look for ways to experiment, test and measure day in day out. The main topics you will be involved in are analyzing consumer behavior via existing consumer lifecycle programs & standalone Emails + Push Notifications, as well as profiling consumer interactions, thereby identifying challenges & opportunities with key strategic consumer cohorts.

Key Responsibilities

Analytics

In this role, you will have the unique opportunity to dive deep into the Consumer Sciences database to gather insights on the impact of our membership program, communications and overall digital value proposition on consumer engagement, loyalty, and sales. Tasks may include:

1. Creating dashboards, solutions and insights for planned projects, ad hoc and recurring requests using SQL or Python and any other tools of your choice.
2. Aligning with key business stakeholders to ensure and enable completion of projects.
3. Being part of defining and developing the KPI Frameworks for Consumer Segmentation & Lifecycle Analytics.
4. Translating business requirements into analytical needs and vice versa.

Consulting

1. Support the Consumer Engagement, Membership (DAT) and eCom Trading teams in setting up performance measurements using digital analytics and enabling them to derive trends and opportunities.
2. Translate gathered insights into engaging, actionable and easy to understand insights, presentations, and visualizations.
3. Build trust with stakeholders in your scope of responsibility to facilitate actionability of insights.
4. Help establish a fact-based culture in the organization by continuously improving data driven decision processes.

Innovation

1. Explore newly available datasets to serve consumer insights use cases as we continue our data democratization journey as an organization.
2. Build an internal network to increase knowledge of the digital ecosystem, and Digital Analytics in particular.
3. Closely collaborate with Global Analytics teams as we co-develop the adidas consumer engagement measurement framework.
4. Challenge your stakeholders and the rest of the analytics team to adopt the latest available tools & insights for optimal decision making.
5. Co-create the next generation of self-service tools for our stakeholders on our state-of-the-art platform.
6. Shape effective reporting & target setting processes across Consumer Segmentation & Consumer Lifecycle Analytics.
7. Identify creative ways of automating and increasing efficiencies in recurring reporting needs across the team.

Key Relationships

Knowledge, Skills, and Abilities

Soft-Skills

1. A love for sports and a passion for the brand
2. A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction
3. Good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
4. Excellent presentation skills and storytelling

Hard-Skills

1. Previous experience in working with SQL is a must
2. Solid project management skills, including the ability to work on several projects simultaneously
3. Proficient in MS Office – expert with MS Excel & MS PowerPoint
4. Fluent in English both verbally and written
5. Any Experience with visualization techniques and data analysis tool(s) is a plus e.g. Power BI, Databricks Notebooks, Think-Cell
6. Previous experience with Python is a plus
7. Basic Experience with ETL tools and automation techniques is a plus: e.g. Alteryx
8. Basic Experience with web experience and marketing analytics tools is a plus: e.g. adobe Analytics, GA4/GA360, Amplitude

Education & Professional Experience

1. University degree in the field of Analytics, Marketing, Business, Science or equivalent
2. 2+ years of experience in Analytics
3. Experience with digital marketing in a brand environment
4. Experience in eCommerce environment

Job Title: Manager Digital Analytics – Consumer Engagement – TEMPORARY 12 Months

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