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- Aufgaben: Lead social media strategy and create engaging content for BU Originals.
- Arbeitgeber: Join adidas, a global leader in sportswear and lifestyle brands.
- Mitarbeitervorteile: Enjoy a diverse workplace with opportunities for creativity and growth.
- Warum dieser Job: Be part of a dynamic team shaping brand stories on platforms like Instagram and TikTok.
- Gewünschte Qualifikationen: 4+ years in marketing or social media; degree in related field required.
- Andere Informationen: Embrace inclusivity and express your individuality at adidas.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
PURPOSE
The Manager Social Media develops the social media strategy for the BU Originals, in order to drive engagement and excitement of the social communities. This would include driving the activation approach and working closely on the development and creation of social content.
KEY RESPONSIBILITIES
- Support the definition of the overall social strategy for the business unit, including content, social activation and storytelling framework.
- Work with Brand Management function to develop social activations and content for all brands\‘ digital and social networks.
- Drive global launch plans around key stories and content for the brand social platforms.
- Support the development and the overall business unit voice and social publishing calendar.
- Maintain the relationship with regional and market stakeholders to ensure alignment of the global strategies on a local level and closely involving the global newsroom network.
- Develop connection plans for further campaign initiatives between adidas.com and brand social networks.
- Develop outreach initiatives to strengthen the brand and business unit specific personality and voice within the industry.
- In partnership with the Digital Analytics team, establish relevant metrics to map the impact of social media activities and amend strategies based on learnings and patterns.
KNOWLEDGE, SKILLS AND ABILITIES
- Good interpersonal/communication skills, natural storyteller and visual communicator.
- Experience in marketing campaign development and execution.
- Ability to manage the implementation of a strategic campaign within the social media space.
- Understanding and experience of the digital landscape and all social media channels especially Instagram, TikTok and YouTube.
- Experience in social media moderation and conversation analysis.
- Some experience as an interactive strategist, community manager or directly related experience.
- Organizational skills.
- Content creation/production experience is a plus.
- Experience in social reporting platforms is a plus.
QUALIFICATIONS
- Degree in Marketing, Communications, PR or a related field. Master Degree/MBA a plus.
- 4+ years’ industry and/or relevant work experience.
- Experience in Fashion/Lifestyle industry.
- Fluent written and spoken English language skills.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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Manager Social Media - BU Originals (m/f/d) Arbeitgeber: adidas
Kontaktperson:
adidas HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Manager Social Media - BU Originals (m/f/d)
✨Tip Number 1
Familiarize yourself with the latest trends in social media, especially on platforms like Instagram, TikTok, and YouTube. This knowledge will help you demonstrate your understanding of the digital landscape during interviews.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of successful social media campaigns you've worked on. Be ready to discuss how you developed content that drove engagement and excitement.
✨Tip Number 3
Network with professionals in the Fashion/Lifestyle industry. Attend relevant events or engage with industry leaders on social media to build connections that could help you get noticed.
✨Tip Number 4
Stay updated on the brand's current social media strategies and campaigns. Being knowledgeable about their recent activities will allow you to speak confidently about how you can contribute to their goals.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Manager Social Media - BU Originals (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Manager Social Media position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in social media strategy, content creation, and marketing campaigns. Use specific examples that demonstrate your ability to drive engagement and manage social media initiatives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling abilities and passion for social media. Mention your understanding of the digital landscape and how you can contribute to the BU Originals' social media strategy.
Showcase Your Skills: If you have experience with specific social media platforms like Instagram, TikTok, or YouTube, make sure to include this in your application. Highlight any relevant metrics or successes from past campaigns to demonstrate your impact.
Wie du dich auf ein Vorstellungsgespräch bei adidas vorbereitest
✨Showcase Your Storytelling Skills
As a Manager Social Media, storytelling is key. Prepare examples of how you've crafted engaging narratives for social media campaigns in the past. Highlight your ability to connect with audiences through compelling content.
✨Demonstrate Your Knowledge of Social Platforms
Familiarize yourself with the latest trends and features on platforms like Instagram, TikTok, and YouTube. Be ready to discuss how you would leverage these channels to enhance brand engagement and community interaction.
✨Prepare for Strategic Discussions
Understand the importance of aligning global strategies with local market needs. Be prepared to discuss how you would maintain relationships with regional stakeholders and adapt strategies based on their feedback.
✨Highlight Your Analytical Skills
Discuss your experience with digital analytics and how you've used metrics to inform social media strategies. Be ready to provide examples of how you've adjusted campaigns based on performance data.
