Senior Director Brand Communications - BU Originals (m/f/d)

Senior Director Brand Communications – BU Originals (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

PURPOSE

• This role leads the brand strategy across multiple seasons and across all business layers (distribution segments). It owns the Fashion Partner activation brand calendar and coordinates with the overall Orginals and Partnership one.
• This role is ensure a consumer relevant and consistent brand expression, identity and rollout. In particular the role oversees all inline activations from brief to activation and handover to markets.
• The role leads the orchestration and future vision of all consumer facing communication touch points across earned and owned platforms of Digital, Retail, Membership and Partner Activation.

KEY RESPONSIBILITIES

• Work with Global VP Brand Communication and team to deliver a multi-season brand strategy, guidelines and process for a seamless and connected marketing activation and content planning across all communication touch points (Digital, Retail, Membership, Partners).
• Preside over and be held accountable for the creation of channel agency briefs for development of marketing concepts & tools to be implemented on adidas owned and earned channels.
• Serve as the functional communication face/lead to all external/internal agency partners to ensure that category presentations to consumers are consistent with the category vision.
• Track the success of marketing communications efforts within key markets, subsidiaries and countries to ensure learning’s and future implementation.
• Lead the personal development of integrated team members that report directly and indirectly to you to ensure the advancement of next generation leaders. This include, but not limited to: personal development plan, bi/annual review and day-to-day coaching and guidance.
• Partner where applicable to the horizontal functions (such as Digital, Newsrooms, Retail, Brand Planning, BU Merchandising, Sport & Culture Marketing) to ensure clarity, partnership and proper execution of category vision and integrated plans globally across all consumer touchpoints.

KNOWLEDGE, SKILLS AND ABILITIES

• Proven level of strategic thinking and leadership at a senior level.
• Proven understanding of consumer messaging, brand building, demand creation and planning.
• Proven high level of project management, budget management and scheduling.
• Ability to manage and lead internal and external multidisciplinary groups: product marketing, advertising, PR, Internet, retail, etc.
• Affinity with cross-channel PR and a strong background in strategy, media relations, journalism / writing and digital PR / social media.
• Strong written and verbal communication skills as well as wide senior audience’s presentation skills.
• Ability to effectively present to internal/external audiences of 100+ people.
• Broad understanding of the sports industry and a passion for it.
• Proven ability to serve as a senior spokesperson for the brand when/where needed.

QUALIFICATIONS

• Degree in PR, Marketing Communications and/or a related field. Master or MBA preferred.
• Proven experience at leading an integrated team and activation marketing vision at the international level.
• Proven experience leading and activation of integrated brand communication at the local market level is preferred.
• 12+ years of relevant work experience, either internationally or at local market level.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

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