Senior Marketing Specialist – Enterprise Demand Generation & Campaign Messaging Strategy

Senior Marketing Specialist – Enterprise Demand Generation & Campaign Messaging Strategy

Apply locations Munich time type Full time posted on Posted 2 Days Ago job requisition id R154133

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity:

From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.

We have a fantastic opportunity for a Sr. Manager – Enterprise Demand Generation and Campaign Messaging Strategy to join our Digital Experience teams in Paris, France!

What you’ll do:

The Adobe Enterprise Marketing team is looking for a Sr. Manager Enterprise Demand Generation and Campaign Messaging Strategy to own the development of impactful messaging for our B2B/Enterprise marketing and demand generation campaigns. This role will play a critical part in bridging high-level brand narratives with tactical campaign messages ensuring alignment across a wide array of assets, including brand campaigns, websites, promotional materials, large scale events, and digital campaigns. Local market knowledge, business trends, and regulation requirements affecting enterprise businesses. The main responsibilities are:

Campaign Messaging

• Adapt global campaign messaging frameworks to align with regional market nuances, customer difficulties, and sub-industry trends.
• Ensure the messaging resonates with local buying behaviors, business challenges, and regulatory requirements.
• Incorporate region-specific proof points and talking points, such as industry benchmarks and competitive differentiators.
• Craft narratives that elevate the company’s brand while prioritizing use cases for regions, balancing aspirational storytelling with actionable, persona-specific messaging.

Regional specific Messaging

• Write opinion pieces/Adobe Point of view covering key vertical industries (FSI, Retail, Manufacturing/B2B, Gov).
• Build and curate engaging content for our blogs and regional social platforms.
• Write, edit, and proofread industry content to ensure it meets high standards of quality and consistency.
• Keep informed about industry trends and standard processes to continually boost content quality and efficiency.

Stakeholder Teamwork & Alignment

• Work closely with content, campaign, field, GTM, PR&Comm, and product marketing to translate global messaging into market-specific messages and content, delivering regionalized messaging frameworks to Adobe content teams and local agencies to inform campaign copy creation and localization efforts.
• Collaborate with brand, creative, and content teams to ensure the tone, copy, and narratives are aligned with both brand identity and campaign goals. Serve as a bridge between relevant global teams and regional teams, ensuring bidirectional feedback loops to refine positioning and messaging.
• Collaborate with regional sales leaders and customer success teams to comprehend common objections, difficulties, and competitive pressures.
• Review and provide feedback on campaign assets built based on their messaging to ensure alignment.
• Drive ongoing research on regional competitors, industry trends, and customer needs to advise regional messaging tweaks.

Translation and Localization Mentorship

• Build and update a translation glossary and terminology database to ensure that technical and industry-specific terminology are accurately translated and align with local standards.
• Provide feedback to translation vendors, agencies, or freelancers to improve quality and adherence.

Industry and Persona Alignment

• Own the creation of messaging tailored to diverse enterprise personas, including C-Suite (CMO, CIO, CFO, CDO), Decision Makers (Directors to VP), and Practitioners (Marketers, Creatives, etc.), ensuring relevance across industries and outstanding business needs.
• Apply customer insights, market research, and competitive analysis to develop messaging that speaks to target audiences and increases engagement.

What you’ll need to succeed:

• At least 10+ years of experience in Enterprise Marketing and Copy Writing, preferably in the technology, software or consulting industry (knowledge of Adobe products preferred).
• Proven experience as a Content Creator, Copywriter, or similar role in high tech company.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of content marketing principles, international business acumen, and research experience.
• Creative mindset with the ability to generate fresh and innovative ideas.
• Strong interpersonal and time-management skills.
• Ability to work independently and collaboratively within a team.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.
• Fluency in both German and English, any additional languages are nice-to-have.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.

#J-18808-Ljbffr