Associate Director, PR & Social Media, Global Salon

Associate Director, PR & Social Media, Global Salon

Who we are:
Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves on being listed among the World´s Most Ethical Companies for 18 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

The role:

As the Associate Director for PR & Social Media with Kao’s Global Salon Division, you will lead external communications, PR, and global social media for the Kao Salon Division brands, including Goldwell, KMS, Kerasilk, and Varis. You will manage a team of social media specialists to oversee our global accounts and take responsibility for devising and executing external communication and social media campaigns, underpinned by compelling content and storytelling that can build long-term brand equity. You’ll create a new strategy and nurture our social media communities across multiple platforms, ensuring they yield positive commercial results for multiple brands across the Salon division.

This is a permanent, full-time role that can be based with hybrid working out of any of our European offices.

What you will do:

• Devise and execute strategies for PR, social media, and influencer marketing to boost brand awareness, customer engagement, and product sales.
• Identify relevant themes and cross-media storytelling approaches to build the equity of the KSD brands through high-quality press and social media coverage across local markets.
• Work in collaboration with peers to create compelling content for Kao Salon’s social media channels (encompassing Instagram, Twitter, TikTok), targeted at specific brand needs or storytelling pillars.
• Develop relevant tools (hashtag strategy, influencer guidelines, key messages, and KPIs) to drive brand consistency across the social media landscape.
• Oversee the creation of assets and find opportunities to amplify user-generated content to build strong engagement with our communities.
• Build and maintain relationships with existing and new influencers and partners, working alongside PR agencies through day-to-day content creation, studio attendance, and/or key events.
• Set clear goals for campaigns, measure ROI, and report results to brand owners and other key stakeholders.
• Hold budget responsibility for global communications (Social Media, PR, Influencer Marketing), and identify opportunities to maximize resources and results.

What you will need:

• University degree or Master’s equivalent in marketing, media, or communication.
• Minimum of 10 years of relevant professional communications, PR, and social media/content experience, preferably within the beauty industry.
• At least 5 years’ experience in a management role.
• Proven delivery of successful global brand and communications campaigns.
• Previous experience working together with creative teams.
• Fluent English language, with the ability to communicate verbally and in writing with colleagues across the business.
• There will be travel required on a monthly basis to Kao offices and other European locations.

How we work: Having been selected among the World´s Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development, and the opportunity to enhance your skills and deliver tangible results. At Kao, your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit Kao Careers .

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