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- Aufgaben: Lead brand strategy and execute global product initiatives for Kao's beauty brands.
- Arbeitgeber: Kao is a global leader in beauty and personal care, committed to innovation and sustainability.
- Mitarbeitervorteile: Enjoy a hybrid working model and the chance to work on exciting global projects.
- Warum dieser Job: Join a dynamic team and make a real impact in the beauty industry with creative freedom.
- Gewünschte Qualifikationen: University degree in Business Management with Marketing focus; experience in Brand Management required.
- Andere Informationen: This is a permanent, full-time position based in Darmstadt.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Brand Manager (m/w/d), Salon, Global
The role:
As a Brand Manager with Kao, you will be responsible for the implementation of a brand vision and strategy of masterbrands, subbrands and category to deliver a robust, cross functionally and globally aligned 3-5 year product initiative calendar, including all relevant marketing mix elements to meet long term net sales and profit goals.
This is a permanent, full-time position based in Darmstadt (hybrid working model).
You will:
- Execute global strategy with dedicated 3-5 years New Product Development (NPD) master plan for regional execution (EMEA, AM and/or ASIA)
- Execute aligned NPD plans and brand strategy with internal and external stakeholders for the short- and midterm planning
- Ensure NPD master plan delivers against global and regional net sales and profit targets, support line manager to adjust in case of miss.
- Development of global or regional specific product concepts and execution of the entire Marketing Mix. Execution of business analyses (sales, profitability, etc.). Market monitoring & evaluation and competitor analyses (e.g. assessment of data, interpretation of developments, identification of business opportunities).
- Responsible for insight generation: analysis of stylists and salon clients. Initiation of market research projects and interpretation of the results.
- Management, coordination and supervision of projects in respective areas of responsibility, in collaboration with internal stakeholders (e.g. R&D, SCM). Management of budget and agencies.
- Develop communication/brand image campaigns together with Creative & Communication and ensure all masterbrand/subbrand requirements are met.
You have:
- University degree/Master in Business Management with a focus on Marketing
- Several years of professional experience in Brand Management – preferably in beauty/global product management
- Ability to lead assigned multifunctional project teams.
- Ability to manage conflicting parties (Global, Regional, Local, Project Team including R&D, GSC, Legal, etc.) and achieve alignment
- Conceptual, strategic and analytical skills, capability of abstract reasoning and creative thinking
- Good technical understanding and high affinity for the product group/hair cosmetics sector
- Highly self-motivated, results-oriented and entrepreneurial
- Excellent knowledge of written and spoken English
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Brand Manager (m/w/d), Salon, Global Darmstadt Arbeitgeber: AFM - Association Française du Marketing
Kontaktperson:
AFM - Association Française du Marketing HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Brand Manager (m/w/d), Salon, Global Darmstadt
✨Tip Nummer 1
Nutze dein Netzwerk! Sprich mit Leuten, die bereits in der Branche arbeiten oder sogar bei Kao tätig sind. Sie können dir wertvolle Einblicke geben und möglicherweise sogar eine Empfehlung aussprechen.
✨Tip Nummer 2
Informiere dich über die neuesten Trends im Bereich Brand Management und Haarpflege. Zeige in Gesprächen, dass du die Branche verstehst und bereit bist, innovative Ideen einzubringen.
✨Tip Nummer 3
Bereite dich darauf vor, konkrete Beispiele für deine Erfahrungen im Brand Management zu teilen. Überlege dir, wie du erfolgreich Projekte geleitet hast und welche Ergebnisse du erzielt hast.
✨Tip Nummer 4
Sei bereit, deine analytischen Fähigkeiten unter Beweis zu stellen. Du solltest in der Lage sein, Marktanalysen und Wettbewerbsbeobachtungen zu diskutieren und zu zeigen, wie du diese Informationen in strategische Entscheidungen umsetzt.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Brand Manager (m/w/d), Salon, Global Darmstadt
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Brand Manager position at Kao. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in brand management, particularly in the beauty or global product management sectors. Use specific examples that demonstrate your ability to execute marketing strategies and manage projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and the beauty industry. Discuss your strategic thinking and analytical skills, and provide examples of how you've successfully led multifunctional teams in the past.
Highlight Language Proficiency: Since excellent knowledge of written and spoken English is required, make sure to emphasize your language skills in both your CV and cover letter. If you have experience working in international environments, mention that as well.
Wie du dich auf ein Vorstellungsgespräch bei AFM - Association Française du Marketing vorbereitest
✨Understand the Brand Vision
Make sure you have a clear understanding of Kao's brand vision and strategy. Be prepared to discuss how your experience aligns with their goals and how you can contribute to the execution of their 3-5 year product initiative calendar.
✨Showcase Your NPD Experience
Highlight your experience in New Product Development (NPD). Be ready to provide examples of successful projects you've led, particularly in the beauty or cosmetics sector, and how you managed to align them with both global and regional strategies.
✨Demonstrate Analytical Skills
Prepare to discuss your analytical skills, especially in terms of market monitoring and competitor analysis. Share specific instances where your insights led to actionable business opportunities or adjustments in strategy.
✨Emphasize Collaboration and Leadership
Since the role involves managing multifunctional project teams, be ready to talk about your leadership style and how you handle conflicts among different stakeholders. Provide examples of how you've successfully achieved alignment in past projects.
